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•Segments customer groups by agreed criteria.
•Identifies potential key tactical options within each component of the marketing mix.
•Optimizes channel/promotional mix for individual brand through appropriate resource allocation that meets brand objectives and customer needs.
•Creates and delivers operational plans appropriate to life cycle of brand to optimize return for Novartis.
•Executes key expert development program.
•Leads development and delivery of key promotional campaign materials from insights to review, production and implementation.
•Leads the development of full-scale communication plans across the product life cycle.
•Leads pre-launch and launch campaigns and evaluates outcomes.
•Aligns cross-functional resources to the brand strategy
•Manages brand finance and budgets, including appropriate management of brand resources.
•Drives consistent execution of product strategy throughout Marketing, Sales, Managed Markets/Market Access, Medical and Sci-Ops using appropriate KPIs.
•Manages effective agency partnerships.
•Monitors business performance and external environment via appropriate tools and takes corrective action as required to meet business objectives.
•Acts as brand champion to create focus and enthusiasm both internally and with external customers and agencies.
•MBA in Marketing desirable.
•3-5 years experience in professional post within the organization
•Highly developed organizational skills
•Strong verbal and written communication skills, maturity to deal with matters of confidentiality and sensitivity.
•Computer literate with advanced proficiency in desktop applications e.g. MS Word, MS PowerPoint, MS Excel, Lotus Notes, MS Outlook.