Indepth Research Institute – Digital Marketer.

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Location: Nairobi, Kenya

We are an international capacity building and research consultancy firm offering technical consultancy and training services designed for individuals and organizations in the agriculture, climate change and environment; disaster management; education; food and nutrition; health; humanitarian relief; logistics and telecommunication; recovery and reconstruction; safety and security; water and sanitation sectors.

We seek to recruit a young, aggressive, confident, fluent, mature and creative Digital Marketing Executive to manage all communications, both internally and externally on full time basis.

Digital Marketing Job Purpose: Develops strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services. Creates engaging written, graphic, and video content while staying up-to-date on latest marketing technologies and social media.

Digital Marketing Job Responsibilities:

Our ideal candidate should:

  • Manage and maintain the organization’s website(s)
  • Write copy for email marketing campaigns
  • Ability to work with a database for Email marketing and drip emails campaigns
  • Manage email and social media marketing campaigns
  • Innovate and present new marketing platforms and strategies
  • Continually work on the Search Engine Optimization of the website(s)
  • Use Google Analytics, Google AdWords, and other relevant sites and manage link building strategies, content marketing strategies, and social media presences
  • Track and analyze website traffic flow and provide regular internal reports
  • Perform Online Paid Advertising
  • Drive traffic to company pages
  • Fix any errors or bugs in online content
  • Edit and post videos, podcasts and audio content to online sites
  • Arrange webinars and webcasts
  • Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyze content success
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
  • Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
  • Forecast marketing campaign growth and ROI for marketing campaigns
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

Digital Marketing Skills and Qualifications

  • Bachelor’s Degree in Advertising or Marketing,
  • Google Ads Certification required
  • 2-4 Years’ Experience in Marketing,
  • Strong Written and Verbal Communication Skills, Editing
  • 2 or more years of experience as a Digital Marketer Executive, developing and implementing digital marketing strategies.
  • Good knowledge of all different digital marketing channels
  • Good knowledge and experience with online marketing tools and best practices
  • Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising
  • 1 years of hands on experience with SEO/SEM, Google Analytics, Adwords and CRM software
  • Familiarity with web design
  • 1 year working experience with video editing, Photoshop, InDesign, Facebook, Twitter
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • Blogging
  • Intermediate WordPress and web development skills
  • Intermediate Video Editing, Animation and Photo Editing

How to Apply:

If you meet the above criteria, please send your application letter, your Portfolio and CV to hr@indepthresearch.org with the subject title ‘Digital Marketer’ on or before 20th March 2020.

Only shortlisted candidates will be contacted.

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