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REPORTING TO: CHIEF EXECUTIVE OFFICER
Main role:
Formulation and implementation of Marketing Strategies, Product Development, Branding, Marketing, Corporate Communication and Relationship Management.
Duties & Responsibilities
- Develop and implement business development strategic plan in line with the organizational strategy.
- Develop annual marketing initiatives that support the organizational objectives, implementing the marketing campaigns to support the objectives and updating marketing strategies based on market dynamics.
- Coordinate the development and delivery of KUSCCO Mutual product specific and value add marketing information including presentations, factsheets, strategy briefs, commentaries, multi-media updates, brochures & digital marketing deliverables.
- Be in charge of the marketing budget and optimize on spend to ensure return on investment. Report on all marketing functions to management and oversee the daily functioning of the department
- Identifying strategic partnerships and potential marketing alliances for the organization.
- Enhance understanding of KUSCCO Mutual products by organizing regular trainings of intermediaries and staff on our products, selling & closing skills and relationship management.
- Meet customer service financial objectives by forecasting requirements;preparing an annual budget; scheduling expenditures; analyzing variances and initiating corrective actions.
- Create and build KUSCCO Mutual brand ensuring that it becomes a household name.
- Monitoring brand attributes implementation and ensuring their consistency throughout the organization.
- Spearhead consumer profiling database of intermediaries targeting increase of revenues per account
- Implement approved advertising, branding, promotional and marketing activities.
- Organize and coordinate advertising/product campaigns with mass media, press releases and public relations activities with targeted communications including brand awareness and visibility.
- Manage content creation, delivery and engagement on social media, increasing visibility for new and existing products.
- Improves customer service quality results by evaluating, and re-designing processes; establishing and communicating service metrics; monitoring and analyzing results and implementing recommended changes.
- Keep abreast with industry trends/issues and regulatory developments within the region and beyond.
Minimum Academic Qualifications & Experience
- Bachelor’s degree in Marketing, Public Relations, Communication or any other relevant field. A Master’s degree in Marketing, Public Relations, Communication, Strategic Management or any other relevant field will be an added advantage.
- Professional qualification in Insurance ( ACII, FLMI or AIIK)
- Experience in the insurance industry is desirable.
- Have a minimum of ten (10) years relevant work experience, five (5) of which must have been in a management role with proven result oriented track record.
- Experience in managing and optimizing targeted digital campaigns (Facebook, Instagram, Twitter etc)
- Experience leader of diverse people and processes with ability to lead, develop and direct team members to deliver high performance targets and standards.
- A demonstrated adaptability to drive change and transformation.
How to Apply
Interested and qualified candidates should forward their CV to: recruitment@kusccomutual.co.ke using the position as subject of email.
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