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The job holder will be responsible for developing and executing brand strategies for the specific product segment to build brand equity and drive revenue and increase market share.
Area 1: Brand Management
• In collaboration with the Brand Manager, develop and execute successful Annual Brand Plans as well as execute Activity Recommendations (ACRECS) aligned to the overall brand objectives.
• Constantly evaluate existing brand initiatives and recommend new or revised ideas/concepts aimed at growing the business of the respective category
• Work with Brand Manager and agencies to develop appropriate/innovative Through the Line executions cycle activities to ensure the plans are brought to life in the outlet level.
• Work alongside the Brand Manager in using Brand insights and Retail Audit information to assess and constantly evaluate the Health of the brands within respective categories
Area 2: Marketing Campaigns Development & Execution Management
• Work with the Brand manager to execute marketing campaigns for the assigned market segment to enhance brand visibility and drive growth in sales.
• Be involved in finding execution solutions in line with approved Brand plans; this include all appropriate ATL, BTL and Digital solutions that generate leads and facilitate the selling process while being consistent with the branding strategy.
• Conduct Robust Measurement and Evaluation of ATL and BTL initiatives and recommend ways to improve effectiveness in future campaigns
• Constantly go to Trade to evaluate first-hand the success of initiatives and course correct during the execution of the approved Ideas/concepts.
Area 3: Commercialization of New Product Development
• Play a key role in Identifying, assessing and developing the marketing mix elements that will commercialize the innovation and renovation brands in the respective category
Area 4: Marketing Resource Management
• Follow up on LPOs and Invoices in line with A&P management for respective projects within the respective category
• Ensure proper use of POS merchandise and Visibility deployment for respective projects within the respective category
• A Bachelor’s degree in a business-related field.
• Membership to a relevant professional body will be an added advantage.
• A least Two (2) years’ experience in Sales or Marketing or branding in a similar organization.
Job Closing Date 04/09/2020