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The Area Sales Manager must identify, build and maintain a strong relationship with General Trade Accounts in the region allocated.
He / She will manage the sales force within the defined regional territory. He/ she is responsible for overseeing sales operations, meeting targets and managing the sales team by offering support to the team.
• Listing the full range of company’s products as per communicated targets.
• Retain and nurture existing customers, ensuring repeat sales, volume growth, increased rate of sale and customer satisfaction.
• Open quality new customer accounts, promoting distribution through approved route to market partners for general trade.
• Managing, training and motivating existing sales team to drive revenue growth.
• Develop efficient and creative sales and marketing strategies for the assigned territory and target setting for the sales team.
• Monitoring sales team performance, analysing sales data, periodical forecasting and reporting to Regional Sales Manager.
• Degree in Sales and Marketing or business-related course
• 3-5 years of sales experience in the FMCG industry, With emphasis in General Trade
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