Pernod Ricard – Trade Marketing Manager, East Africa (Nairobi).

Get a free C.V. review by sending your C.V. to or click the following link. Submit C.V.! use the subject heading REVIEW.

IMPORTANT: Read the application instructions keenly, Never pay for a job interview or application.

Click the Links Below to Get Job Updates.



Customer Marketing strategies

  • Annual Customer Marketing Plans for key brands developed
  • Identifying Target customers
  • Aligning customer Marketing Plans aligned with brand and commercial objectives and account plans
  • Developing Channel and sub-channel strategies


Implement parts of Customer Marketing strategies


  • Implementing annual customer marketing plans for each brand
  • Developing Sales support presentations developed
  • Defining and Implementing a POS plan
  • Developing Customer Marketing promotional calendar developed
  • Managing sponsorships and their execution in co-ordination with Brand Managers and Brand Ambassadors.
  • Communicating brand standards, plans, strategy, and marketing programs to key stakeholders (internal & external)


Evaluation of Customer Marketing strategies


  • Evaluating Annual Customer Marketing Plans for each brand for effectiveness
  • Tracking and recording Customer Marketing activities
  • Making recommendations for future Customer Marketing Plans





Coordinate with Marketing and Sales


  • Making Internal stakeholders aware of Customer Marketing activities
  • Facilitating proper flow of information between Marketing and Sales departments


Collaborate with external agencies


  •  Giving external agencies necessary support to deliver project objectives
  • Giving input in briefs to Agencies for promotions in the On/Off Trade
  • Effectively managing the merchandising team along with the Modern Trade Manager.





Technical & Management Skills:


  • Sense of business and strategic agility
  • Balanced capabilities with regard to understanding brand strategies with a sales translation
  • Advanced financial aptitude and familiarity with cost-benefit analysis
  • Understanding of tracking metrics to evaluate marketing effectiveness
  • High computer literacy: reporting and presentations with fluent use and application of spreadsheet and database programs i.e. Excel or Access
  • Building effective relationships across the organization and with key stakeholders
  • Ability to navigate in an amorphous environment
  • Exceptional verbal, written and presentation skills


Personal & interpersonal skills:

  • Self-motivated and passionate about brand development
  • Outgoing with excellent people skills
  • Action-oriented with an inherent drive for results
  • Highly creative with ability to learn fast



  • Business Administration, Marketing or similar business degree.
  • Min 5yrs experience in consumer products marketing and/or sales with significant exposure to brand building activity
  • Strong sensitivity to the luxury or premium goods universe

Click Here to Apply




Pernod Ricard

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Create a website or blog at

Up ↑

%d bloggers like this: