Armada Human Capital – GIN Brand Ambassador.

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https://t.me/joinchat/EBWPu0Cfzh880lRySce_AQ.


JOB SUMMARY:

To raise the profile of our clients Kenya strategic Gin brands to their targeted audience and provide rational reassurance to brand marketing in all East Africa

PRIMARY RESPONSIBILITIES:

Brand Education:

  • PR sales force ensuring comprehensive understanding of the categories, brands’ specificities and key differentiating qualities
  • Conducting tastings / education for groups of target consumers, opinion leaders, creative and PR agencies and media houses
  • Increasing share of mind for Gin brands among PR employees and key brand stakeholders
  • Conduct tastings and mentoring sessions for Bartenders and Bar managers on the Gin Hub portfolio
  • Pair with influential partners to offer new and exciting mentoring sessions for the market

Business and Brand Development:

  • Recruit and convert Key influencers and target consumers to the brand through trial and brand education.
  • Nurturing business to consumer and business to business contacts building loyalty, advocacy and sales through regular provision of best practices
  • Optimize visibility and identify opportunities (e.g. in-store communication) for the brand in the off-trade; assist sales team with store merchandising, incorporating POS materials etc.
  • Maintain top of mind presence with Key brand stakeholders – Key accounts, PRK Sales, PRK Official distributors
  • Actively push listings of Beefeater, Inverroche, Malfy and Monkey 47
  • Engage with all RTM teams to assist in tackling GMA issues in Kenya
  • Assist heavily with regional PVA plan
  • Work with Trade Development team as a key asset to visibility and listing drive pan-Kenya
  • Work on own initiative to seek out new business opportunities in the market

Digital / PR Support:

  • Identifying PR opportunities suitable for Gin Hub brands in line with their communication platform
  • Ensuring media coverage through brand ambassador presence
  • Actively self-promote on Instagram and twitter to display position of Gin connoisseur and social individual – in line with brand identities
  • Build social and professional network to be seen as a key individual in the alcohol industry/social scene

Brand Advocacy:

  • Developing relationships with key media, industry, distributor, trade partners that can play a key role in building brand reputation, volume movement, listing drives, event attendance
  • Exploring opportunities within the Gin target audience in the market
  • Exploring the market for existing and new opportunities to increase share of mind and share of throat with a clear focus on enhancing brand image and equity
  • Explore results of consumer insights and implement brand activations based on findings

Expansion of the Business in East Africa:

  • Organizing events and tastings in East African markets to drive sales and awareness of the Gin Portfolio
  • Mentoring key customers and influencers on taste and brand identity
  • Implementing Top of Mind practice for Pernod Ricard Gin portfolio amongst affiliates
  • Assisting East Africa teams in terms of drinks strategy, product/brand information, tastings, listing, overall business and brand development

Reporting to Affiliate and Brand Owner:

  • Reporting Gin Hub brands and competition monthly activities with recommendation and best practices on a monthly and timely basis – Brand Owner & Affiliate
  • Weekly calendar and status report – Affiliate
  • Being the eye and the ear of the market by analyzing trade/consumer insights – Brand Owner and Affiliate
  • Following price analysis and sales performances and offering recommendations to affiliate – Affiliate
  • Tentative Monthly Brand Ambassador calendar to be shared with Brand Manager and Head of Commercial at end of previous month – Affiliate
  • Alignment of key objectives and KPIs with Brand Manager and Head of Commercial
  • Timely reporting of Brand Ambassador activities as and when requested
  • Clear monitoring of stock usage for mentoring sessions and activations

KEY REQUIREMENTS:

  • Bachelor’s Degree in a relevant discipline
  • Sales and Marketing professional qualifications will be an added advantage
  • Three (3) years’ work experience in a Sales and Marketing dynamic environment/Hospitality experience managing premium On Trade outlets
  • A dynamic, entrepreneurial and enthusiastic ‘can do’ attitude
  • A flair to present with passion – demonstrating on target messaging and brings messaging to life through positioning a compelling story to engage audiences
  • A self-confident, outgoing individual who actively enjoys building strong relationships Working collaboratively with peers to achieve results together – a team player
  • A self-starter who takes initiative to make things happen
  • Respects the company and the brands positioning, key messaging and ways of working
  • Commitment to deliver quality executions on time – is reliable and hardworking
  • A passion for the bar scene and mixology, and therefore can inspire and connect with the bar community
  • Maturity and professionalism – strikes an appropriate balance between leveraging conviviality and representing the brands and company in an appropriate manner
  • A responsible attitude and approach towards alcohol
  • Strong social networking skills
  • Strong numeracy skills
  • Interest in bars/mixology

Click to Apply

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Armada Human Capital

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