Melvins Tea – Brand Manager, Nairobi.

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Job Purpose Summary

To oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research.

Key Responsibilities and Accountabilities

  1. Ensuring volumes targets, share of market targets, share of voice targets, gross margin targets and Advertising & Promotion budgets are managed effectively monthly and annually as planned and budgeted.
  2. Planning and effectively implementing agreed activity grids that support the brands in the trade and at the consumer level.
  3. Ensuring that brand equities are preserved and exploited effectively with the advertising agency(s) and media houses in order to achieve (1) above.
  4. Develop the annual budget and plans for the brand and secure approval.
  5. To work with the Trade Marketer in the Development and implementation of the Go To Market, 5P strategies utilizing Terms & Conditions to company standards with the Brand Manager providing the Strategic Direction.
  6. Develop category growth plans including direction for existing brands such as line extensions and consumption builders, develop new product(s) and line extensions and implement them effectively on approval.
  7. Originate and manage approved marketing research including consumer insights, share of voice and market research, exploit findings effectively and manage all public relations events effectively

Knowledge, Skills and Experience

  • Must be a degree holder – Marketing, PR, Business Administration
  • At least 8 years’ relevant experience in an F.M.C.G company.
  • Strong knowledge/understanding of consumer industry, market dynamics and requirements
  • Experienced in analyzing large amounts of data and trends
  • Ability to think critically and creatively

Person Specifications

  • Strong interpersonal, communication, organization and follow-through skills
  • Must have leadership and managerial skills
  • A passionate, self-motivated, energetic, creative team player
  • Build trust, drive execution, foster innovation, focus on customer, solve problems creatively and demonstrate high integrity
  • Working knowledge of Microsoft office applications

Key Success Factors

  • Meet marketing performance targets
  • Effective market research

Degree qualifications

  • Bachelor’s Degree

Click to Apply

Apply by 27 December 2020




Melvins Tea

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