The Coca-Cola Company – Channel Strategy Fragmented Senior Manager.

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Function Related Activities/Key Responsibilities:

  • Design game-changing Channel Strategies and guidelines for the Operating Unit that are deeply rooted in shopper and channel insights, to drive significant basket/purchase Incidence increase by connecting seamlessly with relevant occasions in each channel and ultimately drive sustainable and accelerated growth for the System (Net Sale Revenue & Margin expansion)
  • Integrate Category and Revenue Growth Management /Segmentation strategies with digital/outlet-level data on execution & performance.
  • Develop Customer Partnership Program business case and ensure its pilot & rollout across the Fragmented Trade in Africa (potential to target at least 20% of the total Universe of Traditional Trade customers).
  • Similarly, connect with Market Assets to incorporate equipment recommendations and innovation.
  • Derive segmented execution plans and rules based on robust business cases, grounded in solid expectations of distribution, velocity and required support for successful execution (e.g. equipment requirements, salesforce training, etc.)
  • Optimize our System execution across channels (pre-store and in-store) in close collaboration with the Franchise Units and Bottlers based on superior understanding of execution levers and how to optimize desired outcomes (availability, number and type of adjacencies, rate of sale, strike rate, equipment placement).
  • Advance our long-term occasions development ensuring relevant innovation with edge; inclusive of equipment strategies with edge and scale, leveraging Commercial Beverages Category Vision as well as commercial execution approaches.
  • Define key execution and performance metrics for tracking and opportunity identification at scale, to understand optimization potential for our channel/ customer and turn into specific action by initiating the right interventions to accelerate growth highlighting them with General Manager’s and bottlers in a solution-oriented way with the objective to elevate our system capability.


Education Requirements:

  • Bachelors Degree

 

Related Work Experience:

  • 10+ years of leadership experience in Revenue Growth Management or Commercial planning and execution with strong skills in Commercial and Channel Strategy, Revenue Growth Management, Segmentation, VTM, Innovation and Portfolio strategy.
  • Proven Strategic and Analytical Skills as well as outstanding influencing skills.
  • Ability to think from planning to execution and solid system commercial and brand management.
  • Desirable to have candidates with Bottler experience.


Functional Skills:

  • Commercial Planning & Execution.
  • Channel & Shopper Marketing.
  • Revenue Growth Management incl. Segmentation & Occasion, Brand, Package, Price and Channel.
  • Category Management.
  • Advanced Analytics.

What We Can Do for You:

You will be part of the Africa Customer & Commercial team where teams are the new heroes and our leaders are inclusive orchestrators. Together, in pursuit of our Company Vision to craft LOVED BRANDS, done SUSTAINABLY, FOR A BETTER SHARED FUTURE, we will:

  • Make our CULTURE Code inevitable
  • Build winning CAPABILITIES
  • Change the DNA of our organization to becoming ADAPTABLE

 

We are doing our best to create a seamless candidate experience for you as you apply for roles within the company. Due to the high volume of vacant positions, the recruitment process may take longer than usual and there may be a longer delay between application and interview. We appreciate your patience.

 

APPLY


Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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The Coca-Cola Company

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