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Job Description
Product
- Analyze existing and potential markets requirements
- Articulate plan for growth in existing market and acquiring new markets
- Implement suitable product range for the group of countries
- Define missing products / feedback to Regional Business Unit marketing
- Coordinate central/local product promotions and ensure successful implementation
- Support professional launch of new products
- New products and promotional products planning
Price
- Prepares price range comparison for the group of countries
- Propose price positioning of Bosch in country AV to Dealer DPP
- No decision power about ex works prices
Promotion
- Create/coordinate central, regional and local promotions
- Supports the development of the region’s brand visibility according to Bosch Corporate
- Support creation/update/adaptation of regional/local communication material
- Liaise with local advertising agency
- User focused activities: Implement and coordinate key professional management, coordinate brand events and trainings
Place / Distribution
- Coordinate sell out in available distribution channels
- Support sales team in the management of regional/national key accounts: multiple and key professionals. Liaise between regional accounts and local sales teams. Coordinate Bosch policy towards these key accounts
- Coordinate implementation of BSS concept – Bosch System Specialists’ outlets
People / Organization
- Central role in the preparation and execution of the marketing plan (country business plan) with local sales organization. The responsibility includes defining sales and marketing activities in line with the regional sales and marketing strategy
- Systematic Liaison between local sales organizations in the region for coordinated activities: new products introduction, sales promotions
- Regional brand manager liaising between the assigned region and central RBU marketing departments
Qualifications
Education
- Degree in Marketing or Business Administration with Marketing Major
- Fluent in English, French, German is a plus
Experience
- Minimum 5 years of business experience, (cross functional team experience and experience in channel management are a plus)
Skills
- Excellent Negotiation Skill
- Good Communication skills
- Customer Centric
- Strong product knowledge
- Problem Solving Skills
Method of application
Click on this link APPLY
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