Text Book Centre Ltd – Retail and Wholesale Marketing Associate.

Get a free C.V. review by sending your C.V. to submitcv@careerassociated.com or click the following link. Submit C.V.! use the subject heading REVIEW.

IMPORTANT: Read the application instructions keenly, Never pay for a job interview or application.

Click the Links Below to Get Job Updates.

https://www.facebook.com/groups/1126060830815705

https://t.me/joinchat/EBWPu0Cfzh880lRySce_AQ.


REPORTING LINE: Retail Marketing Lead

TRAVEL UP TO: 40%-mainly within Nairobi

WORKPLACE : Text Book Center HQ, Kijabe Street, Nairobi.

In this role, you are responsible for managing and executing promotional activities to drive the desired message in our retail outlets.

Main Responsibilities and Accountabilities

Retail

●Collecting retail brand requirements from the branches and implementing them in a timely manner

●Identify innovative instore branding and POSM opportunities and share the same with the marketing team so as to improve the customer experience

●Implementing marketing campaigns and activities across the retail outlets

●Collect information on success of retail branch marketing campaigns and develop reports

●Working with suppliers on installation of instore branding and ensuring brand consistency

●Ensure marketing activities are understood at the retail level and are successful against KPIs set for the campaign

●Report and share insights with the marketing team on what our direct and indirect competitors are doing across retail marketing activities, partnerships and loyalty programs to inform decisive marketing action

Wholesale

●Collecting wholesale briefs for any marketing requirement and overseeing communication towholesale customers is implemented

Partnerships

●Collating and sharing feedback from the retail team on the efficacy of partnerships, campaigns and in store branding as well customer feedback and insights

●Ensure that any partnership done by the marketing department are understood by the retail team and successfully implemented at the retail level

●Identify potential partnerships that would benefit the retail team for consideration and further engagement with the marketing team

Loyalty Program

●Work with the retail team to ensure loyalty registration and usage is meeting the set target across retail and share a weekly report

KPI’s Include

•Successful implementation of marketing campaigns and activities at retail stores on time and on budget

•Ensure consistent branding and communication instore

Experience

●Bachelor’s degree in Marketing, Business, or related field

●Analytical skills and attention to detail

●Experience in retail

●An understanding of trends and an ability to respond to customer behavior

●Creativity and an ability to produce innovative and original ideas

●Ability to work as a team

●Good written, oral and presentation communication skills

●Time and project management skills, including the ability to work on multiple projects at the same time

How to apply

Please submit a letter of interest with your resume clearly indicating “ Retail & Wholesale Marketing Associate ” as email subject to below email address on or before 28th March 2021 at recruitment@tbc.co.ke.

This is a full-time, salaried position. Compensation will be based on qualifications and experience and will include a comprehensive benefits package.

.

.

.

Text Book Centre Ltd

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Create a website or blog at WordPress.com

Up ↑

%d bloggers like this: