Diageo – Consumer Planning Analyst.

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About us

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve. Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people. Feel inspired? Then this may be the opportunity for you.

Context

KBL is a focused business unit that delivers significant volume and profit to Diageo (parent company).

Over the last ten years the Media futures and Consumer Planning and Research team has been transformed within the Diageo business.  The teams are committed to :

  • Using data and research to drive growth

  • Focused on implications not information

  • Simplifying & providing clear direction

It is against this background that we seek a determined and goal oriented individual to further contribute to media futures and CPR’s vision of leading the business in identifying ideas and insights that help sell more.

Dimensions

Leadership and Functional Responsibilities

  • Knowledgeable and experienced in communications skills.

  • Good analytical skills, able to integrate learning from multiple sources and generate lean information as base for insights.

  • Skilled project manager: able to manage research and media agencies

  • Pre-requisite knowledge in financial principles of productivity

  • Background in statistics and analytical skills is an added advantage

Top Accountabilities

  • Understand and manage market catalyst platform, monitor and evaluate productivity in Diageo.

  • Collaborate with our media monitoring agency for timely and accurate input of ATL data at the beginning of every quarter.

  • Optimize the A&P spend on the catalyst platform in collaboration with the Saracen team and share learnings during quarterly catalyst day sessions.

  • Provide intermediary services between our media planning agencies and the brand teams in terms of managing marketing catalyst platform.

  • Co-ordinate with global productivity team on local requirements and need in regards to marketing catalyst.

  • Analysis and reporting of monthly share of Voice & Excess Share of Voice.

  • Compliance reporting for electronic media & OOH

  • Commissioning and management of tactical consumer research projects through our research agencies.

Qualification and Experience Required

  • Undergraduate qualification

  • Background in statistical analysis

  • 1-2 years experience in a marketing and sales environment

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

CLICK HERE TO APPLY

Character Is Everything

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Diageo

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