World Food Programme – Programme Associate G6, (FtMA Digitization & Communication Lead Nairobi).

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WFP seeks candidates of the highest integrity and professionalism who share our humanitarian principles.

Selection of staff is made on a competitive basis, and we are committed to promoting diversity and gender balance.


The United Nations World Food Programme is the world’s largest humanitarian agency fighting hunger worldwide.  The mission of WFP is to help the world achieve Zero Hunger in our lifetimes.  Every day, WFP works worldwide to ensure that no child goes to bed hungry and that the poorest and most vulnerable, particularly women and children, can access the nutritious food they need. WFP Kenya Country Strategic Plan is based on the National Zero Hunger Strategic Review, as well as the United Nations Development Assistance Framework. It contributes to Sustainable Development Goals 2 and 17, as well as WFP Strategic Results 1, 4, 5 and 8, through four specific outcomes:

  • Refugees and asylum seekers living in camps/settlements and populations affected by natural and man-made disasters have access to adequate food to meet their food and nutrition needs.
  • Targeted smallholder producers, food-insecure and vulnerable populations benefit from sustainable, inclusive food systems and increased resilience to climate shocks to meet food and nutrition needs by 2023.
  • National and county institutions in Kenya have strengthened capacity and systems to assist food-insecure and nutritionally vulnerable populations by 2023.
  • Government, humanitarian and development partners in Kenya have access to and benefit from effective and cost-efficient logistics services, including air transport, common coordination platforms, and improved commodity supply chains.


Farm to Market Alliance (FtMA) is a consortium of six Agri-focused organizations, working to making markets work better for smallholder farmers (SHF) since 2016. Through a demand-led approach, FtMA works with local agricultural ecosystem players to sustainably improve farmer livelihoods whilst fostering commercial viability for stakeholders. FtMA fosters the growth of viable smallholder facing business models through strategic and hands-on partnerships with off-takers and other Agri-players. FtMA coordinates the ecosystem, co-innovates products, and services, and provides information management to smallholder farmers through Farmer Service Centres (FSCs). The products, services and information cover market access, access to finance, access to inputs and technology, and post-harvest handling and storage to overcome critical value chain bottlenecks in smallholder crop markets.

FtMA is operational in Kenya, Rwanda, and Zambia with plans to scale to other countries and is coordinated by World Food Programme (WFP). In Kenya, FtMA is working with approximately 400 FSCs serving more than 75,000 smallholder farmers across 13 counties and five main value chains namely, sorghum, soya bean and Irish potato, maize, and rice.

Through a demand-led approach, FtMA works with local agricultural ecosystem players to sustainably improve farmer livelihoods whilst fostering commercial viability of value chain stakeholders. In doing so, FtMA seeks to contribute towards Sustainable Development Goal (SDG) 2; “Zero Hunger” – specifically towards SDG Target 2.4 on Ensuring Sustainable and Resilient Food Production Systems – and SDG 17 “Partnerships to achieve the Goals”.

The overall goal of FtMA in Kenya is to sustainably transform food crop markets to make markets more efficient, resilient, and profitable for all value chain actors.


This position is tasked with managing the digitization and communication of FtMA operations and will report to the Progrmme Officer.


Within delegated authority, the incumbent will be responsible for the following duties:

  1. Establish and manage FtMA’s digitization strategy across all pathways of operation; conduct research as required and manage the pilot of different digital innovations.
  2. Establish and implement FtMA’s communication strategy; manage all communication channels and disseminate project activities and successes with internal and external partners.
  3. Create content for communication for internal and external channels, working closely with WFP communications units and FtMA Global communications
  4. Work closely with videographers and photographers as necessary to guide storytelling and ensure that FtMA’s impact is clearly articulated; manage itineraries and gather feedback from wider FtMA team.
  5. Co-manage the implementation of business coaching for Farmer Service Centres;  support the development of mobile-enabled farmer and aggregator training tools in close collaboration with the FtMA national partners and their field-based teams.


  1. Support the development of funding proposals, in coordination with technical leads.
  2. Support the organization of the annual Country Coordination Committees and any other FtMA events as required.
  3. Support the development of FtMA’s youth engagement strategy at FSC level.
  4. 9.Conduct field missions to collect detailed needs assessments of target farmers and assist in the identification of opportunities to build further partnerships with other key value chain players on the ground.
  5. 10.Support the development of TORs and work with WFP procurement for digital and communication related contracts


  1. Production of communication stories and materials along the different pathways for internal and external use, including Quarterly Country Briefs and FtMA Annual Newsletter
  2. Enhanced communication tools and processes for FtMA Kenya; proposed and tested new channels for farmer engagement.
  3. Enhanced digitization of FtMA operations and clear digital strategy  
  4. Supported the development of funding proposals as they arise
  5. Co-organized the annual Country Coordination Committee



University degree is desirable in one or more of the following disciplines: economics, agriculture, law, business administration, or a field relevant to agricultural value chain management. An advanced degree in the relevant field is a plus.


At least three years of experience in agribusiness, either in private sector enterprises or in non-profit value chain related projects, with strong exposure to the private sector. Experience in youth engagement is preferred.

Experience working with private public sector consortium engaging rural farming communities.


English: Fluency in both oral and written communication. Proficiency in other languages spoken regionally in Kenya is an asset.


  • Demonstrated knowledge of agricultural economics; field level experience with smallholders and pro-smallholder SMEs.
  • Demonstrated legal knowledge pertaining to Intellectual Property and consumer data rights, protection and ethics.
  • Technical skills in design platforms such as Canva.
  • Experience in youth engagement, especially in agribusiness.
  • Experience in supporting innovation projects/working with start-ups.
  • Knowledge and experience of WFP procurement processes and procedures
  • Ability to work independently, establish priorities and monitor own work plan with minimum supervision in close coordination with colleagues.
  • Ability to work in a team and establish effective working relations with results-oriented private sector partners as well as internal WFP clients.
  • Solid operational skills including problem solving and project management skills, including ability to work and deliver projects proactively and under pressure.
  • Good analytical skills; initiative, tact, and negotiating skills.
  • Ability to communicate clearly both orally and in writing.
  • Ability to frequently travel within the country.



  • Understand and communicate the Strategic Objectives: Coaches team in the most effective ways to communicate WFP’s Strategic Objectives to WFP team and partners in the field.
  •  Be a force for positive change: Implements new methods or tools to improve team’s work processes and productivity.
  •  Make the mission inspiring to our team: Maps team’s activities and tasks to specific successes in beneficiary communities to showcase positive impact.
  •  Make our mission visible in everyday actions: Explains to teammates how each unit contributes to the overall WFP mission.


  • Look for ways to strengthen people’s skills: Identifies skill development opportunities such as training modules or on-the-job experiences for self, colleagues and direct reports.
  •  Create an inclusive culture: Facilitates team building activities to build rapport in own unit.
  •  Be a coach & provide constructive feedback: Facilitates the pairing of junior colleagues with coaches within own team.
  •  Create an “I will”/”We will” spirit: Proactively anticipates potential challenges and develops mitigation plans to ensure that team meets goals and targets.


  • Encourage innovation & creative solutions: Identifies opportunities to be creative in own work and to help team be more innovative and accurate in their respective tasks and areas of work.
  •  Focus on getting results: Monitors team’s deliverables and provides feedback to ensure outcomes are delivered consistently and accurately.
  •  Make commitments and make good on commitments: Provides accurate guidance to team on expected responsibilities and tasks, whilst also upholding own commitment to the team.
  •  Be Decisive: Sets an example and provides guidance to junior team members on when to escalate issues when faced with challenging issues in the workplace or in the field.


  • Connect and share across WFP units: Facilitates partnerships with other WFP units to accomplish missions in the field.
  •  Build strong external partnerships: Sets an example and provides guidance to team on how to build relationships with external partners.
  •  Be politically agile & adaptable: Articulates to colleagues or direct reports the value of contributing to other WFP teams and agency partnerships in fulfilling WFP’s goals and objectives.
  •  Be clear about the value WFP brings to partnerships: Organizes, monitors, and prioritizes own and team’s efforts to ensure that they will fulfil the needs of internal and external partners.


Capability Name Description of the behaviour expected for the proficiency level
Programme Lifecycle & Food Assistance Demonstrates ability to identify key variables and contextual factors that affect food assistance problems and programmes throughout the lifecycle to inform quality programme design or re-design.
Transfer Modalities (Food, Cash, Vouchers) Demonstrates ability to implement, under guidance, food assistance programmes deploying the full range of transfer modalities with an understanding of basic principles guiding modality selection and implementation.
Broad Knowledge of Specialized Areas Understands basic technical concepts and data and their relevance to food assistance programmes.
Emergency Programming Displays capacity to provide inputs into the development, implementation and realignment of high quality emergency programmes.
Strategic Policy Engagement w/Government Understands and applies basic principles of engagement with government counterparts at the national or local level.


  • Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
  • WFP embraces diversity and equal opportunity. We are committed to building a team that celebrates diversity and inclusivity in all ways. 
  • All employment is decided on the basis of qualifications and merit.
  • Applicants profile MUST match the C.V attached. Any discrepancies between the C.V and the profile will lead to automatic disqualification.



The Deadline to receive applications for this position is 23 July 2021.

Female applicants and qualified applicants from developing countries are especially encouraged to apply

WFP has zero tolerance for discrimination and does not discriminate on the basis of HIV/AIDS status.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.




World Food Programme

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