Heritage Insurance Company – PR And Communications Specialist.

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About Heritage
We are a leading Insurance Company, affiliated to the Liberty Group, a wealth management
company represented in 18 African countries. We use our knowledge and action to guideour customers on their journey to financial freedom. We believe in responding to the changing consumer and market needs through innovative solutions and technologically efficient processes.
Job Summary

The jobholder will be responsible for implementation of the PR and Communications strategy
across Liberty and Heritage, and coordinating marketing initiatives.
Key Responsibilities

Development and implementation of an integrated communication strategy (internal and external) that addresses all stakeholders with consistent messaging aligned to business strategy and performance

Develop quarterly tactical work-plans and budgets to guide implementation

Measurement and reporting on the effectiveness of PR and Communication initiatives and contribution to the business

Development and implementation of the internal communication plan including the leadership communication for internal dissemination and engagement

Provide crisis management support and strategies, including developing and implementing crisis communications responses and plans as needed

Facilitate drafting and dissemination of all communication for media engagement, including press releases, opinion editorials, interview briefs, media invites

Co-ordinate the pitching of strategically business-aligned story ideas to media and engage internal teams for media related interview opportunities

Conceptualize, manage and execute media related events

Develop related communiques for key speakers at events (including but not limited to: speeches or talking points, fact sheets, guide notes/ speaker briefs)

Provide and direct photography and videography at events and coordinate filing of the same for internal and external coverage within set timelines

Monitor media coverage and provide counsel on industry developments, by identifying tactics that would boost share of voice/ thought leadership

Collaborate with the digital communication agency for digital and online engagement of PR messaging; packaging and dissemination of leadership communication; and engagement through internal digital/ online channels

Develop and implement communication plans to support CSI, sponsorships, campaigns and partnerships, for both internal and external audiences

Event management and media liaison duties at CSI and sponsorship events

Bachelor’s degree in Public Relations, Communications or related field


3 years’ experience in PR/Communications

Management of corporate communications, digital, press office and e-marketing strategies

Ability to develop and execute a strategic communications plan in line with the Brand

Proven experience in writing industry articles and internal bulletins

Experience working in a communications agency or managing one is an asset Competencies
Strong knowledge of communication practices and techniques

Ability to write and place media releases/opinion pieces in targeted publications

Strong media networks and capability to engage media across all levels

Ability to optimize print, social media and blog campaigns to generate brand interaction and exposure

Ability to multi-task and manage projects

Fast paced problem solver with the ability to think strategically

Good Stakeholder management skills

Good understanding of insurance market is desirable

Crisis management skills
How To Apply

If you meet the above requirements, you are encouraged to forward your application and
updated CV to vacancies@heritage.co.ke by 22nd September 2021. Clearly state the job title on the subject heading.

Heritage is an equal opportunity employer and actively encourages diversity. Please note that only shortlisted candidates will be contacted.




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