Bolt – Marketing Specialist.

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Marketing Specialist

We are looking for a talented hands-on marketer to support the growth of our brand in East Africa by planning and executing local marketing campaigns to acquire new users and drivers.
Working closely with our Regional Marketing Manager in Africa, you’ll be responsible for creating and localizing content, coming up with fun but measurable local marketing activities, collaborating with influencers and keeping a close watch on/ responding to data.
We’re looking for someone for whom curiosity is a lifestyle. A specialist with a passion for creating and driving communication campaigns and a strong ambition to move things forward. Someone who is capable of seeing an idea through from concept to content and for whom bringing ideas to life across various channels is a thrill. Eager to uncover new high-ROI channels and find exciting ways to use present channels to engage millions of people.

Your daily adventures will include:

Increase Bolt’s brand visibility in East Africa

Grow the number of both active riders and drivers

Develop and implement local marketing campaigns and PR strategy

Implement social media strategy for Bolt’s local social media channels

Uncover brand partnerships with other local brands to increase user acquisition and brand awareness

Be in charge of local events and event partnerships to increase brand visibility in your country

Review and analyze the performance of all local marketing activities, ensuring they stay within budget and deliver optimal ROI

We are looking for:

4+ years of marketing experience

Experience with ideating for consumer brands (including uncovering insights and distilling them via offline and online brand experiences)

Experience with social media management

Knowing your C-s (CPM, CPC, CPI are part of your vocabulary)

Outstanding English copywriting skills

Entrepreneurial get-things-done attitude and good collaboration skills

Data-driven approach to tracking and analyzing campaign results

You will get extra credits for:

Experience in sharing economy, tech business, transport industry, startup or dynamic high-growth company

Experience in product launches or running a business

Why you’ll love it here:

Your daily duties will have a meaningful impact on millions of people all over the world.

You’ll be surrounded by the most friendly, supportive colleagues you can imagine.

As we grow, so will you! Bolt’s fast-paced, challenging environment offers you great opportunities for professional development.

You’ll always be kept informed. Our bi-weekly All Hands meetings bring our global teams together, ensuring we’re all up to speed and moving forward as one.

Switching off is important! At Bolt, we like to work hard and play hard. Enjoy our fun team events, office snacks, free merch and more!

How To Apply

CLICK HERE TO APPLY

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