Kenya Tourism Board – Assistant Marketing Manager.

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Position Summary  

Kenya Tourism Board – KTB seeks to recruit competent individuals to fill the following positions: KTB Assistant Marketing Manager. 

Brief About Kenya Tourism Board (KTB) 

Kenya Tourism Board (KTB) is a State Corporation established under the Tourism Act whose mandate is to market Kenya as a tourist destination locally, regionally and internationally. KTB’s marketing strategy includes inspiring the world through a powerful brand Kenya by digital marketing programs that takes advantage of the latest technology and research-based strategies. The position(s) above is key in order to deliver on this strategy and for Kenya to compete effectively with other destinations. 

Key Responsibilities:  

  • Assist the Marketing Manager in development and implementation the division’s marketing strategy and provide strategic direction to the region’s team.  
  • Define and implement the action plans for the market area and achieve the objectives set 
  • Ensure proper implementation of the Kenya market strategy in the markets and monitor its implementation in PR, advertising, etc  
  • Collaborate with Business Development Manager in the preparation of plans and monitor the implementation of actions  
  • Identify opportunities for cross-market sales  
  • Prepare and monitor regional budgets.  
  • Ensure that costs related to exhibition stand design and construction is within budget.  
  • Confirm that region related goods are of the required standards and quantities that had been requisitioned in liaison with the Inspection and Acceptance Committee.  
  • Ensure timely and efficient implementation of regional marketing strategy and Annual Work Plan (AWP) and ensure that regional performance targets are set and achieved.  
  • Identify process improvements that reduce cost, improve quality and allow for the more efficient usage of organizational resources in the region.  
  • Gather continuous market intelligence on the tourism brands’ performance, customer and trade attitudes, and new problems and opportunities  
  • Mentor, coach and provide leadership to the officers under him/her.  

Key Qualifications and Experience  

The ideal candidate must possess the following:  

  • Six (6) years’ experience in a relevant field  
  • Bachelor’s Degree in Marketing or its equivalent qualification from a recognized institution OR Bachelor’s Degree in any of the followings; Tourism Management, Business Administration or its equivalent qualification from a recognized institution AND a Diploma in Marketing from a recognized institution  
  • Master’s degree in any of the following; Marketing, Tourism Management, Business Administration or its equivalent qualification from a recognized institution  
  • Member of a recognized professional body Management course lasting not less than four (4) week from a recognized institution will be an added advantage  
  • Proficiency in Computer Applications  
  • Digital Marketing Skill will be added advantage  

HOW TO APPLY:
(i) Interested and qualified candidates are advised to visit the KTB’s website
 http://www.ktb.go.ke for a detailed job description and specification.
(ii) All applications must be submitted online by 5:00pm 31st January 2022

CLICK HERE TO APPLY

(iii) No hard copy applications will be accepted.
Shortlisted candidates will be required to submit VALID DOCUMENTS to satisfy the requirements of Chapter 6 of the Constitution of Kenya 2010 and will be required to submit among other documents:

(i) Certificate of Good Conduct from the Directorate of Criminal Investigations;

(ii) Clearance Certificate from the Higher Education Loans Board;

(iii) Tax Compliance Certificate from the Kenya Revenue Authority;

(iv) Clearance from the Ethics and AntiCorruption Commission

(v) Report from an Approved Credit Reference Bureau


“KTB is an equal opportunity employer committed to diversity and gender equality.”

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