Kenya Tourism Board – Assistant Marketing Manager.

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Position Summary  

Kenya Tourism Board – KTB seeks to recruit competent individuals to fill the following positions: KTB Assistant Marketing Manager. 

Brief About Kenya Tourism Board (KTB) 

Kenya Tourism Board (KTB) is a State Corporation established under the Tourism Act whose mandate is to market Kenya as a tourist destination locally, regionally and internationally. KTB’s marketing strategy includes inspiring the world through a powerful brand Kenya by digital marketing programs that takes advantage of the latest technology and research-based strategies. The position(s) above is key in order to deliver on this strategy and for Kenya to compete effectively with other destinations. 

Key Responsibilities:  

  • Assist the Marketing Manager in development and implementation the division’s marketing strategy and provide strategic direction to the region’s team.  
  • Define and implement the action plans for the market area and achieve the objectives set 
  • Ensure proper implementation of the Kenya market strategy in the markets and monitor its implementation in PR, advertising, etc  
  • Collaborate with Business Development Manager in the preparation of plans and monitor the implementation of actions  
  • Identify opportunities for cross-market sales  
  • Prepare and monitor regional budgets.  
  • Ensure that costs related to exhibition stand design and construction is within budget.  
  • Confirm that region related goods are of the required standards and quantities that had been requisitioned in liaison with the Inspection and Acceptance Committee.  
  • Ensure timely and efficient implementation of regional marketing strategy and Annual Work Plan (AWP) and ensure that regional performance targets are set and achieved.  
  • Identify process improvements that reduce cost, improve quality and allow for the more efficient usage of organizational resources in the region.  
  • Gather continuous market intelligence on the tourism brands’ performance, customer and trade attitudes, and new problems and opportunities  
  • Mentor, coach and provide leadership to the officers under him/her.  

Key Qualifications and Experience  

The ideal candidate must possess the following:  

  • Six (6) years’ experience in a relevant field  
  • Bachelor’s Degree in Marketing or its equivalent qualification from a recognized institution OR Bachelor’s Degree in any of the followings; Tourism Management, Business Administration or its equivalent qualification from a recognized institution AND a Diploma in Marketing from a recognized institution  
  • Master’s degree in any of the following; Marketing, Tourism Management, Business Administration or its equivalent qualification from a recognized institution  
  • Member of a recognized professional body Management course lasting not less than four (4) week from a recognized institution will be an added advantage  
  • Proficiency in Computer Applications  
  • Digital Marketing Skill will be added advantage  

(i) Interested and qualified candidates are advised to visit the KTB’s website for a detailed job description and specification.
(ii) All applications must be submitted online by 5:00pm 31st January 2022


(iii) No hard copy applications will be accepted.
Shortlisted candidates will be required to submit VALID DOCUMENTS to satisfy the requirements of Chapter 6 of the Constitution of Kenya 2010 and will be required to submit among other documents:

(i) Certificate of Good Conduct from the Directorate of Criminal Investigations;

(ii) Clearance Certificate from the Higher Education Loans Board;

(iii) Tax Compliance Certificate from the Kenya Revenue Authority;

(iv) Clearance from the Ethics and AntiCorruption Commission

(v) Report from an Approved Credit Reference Bureau

“KTB is an equal opportunity employer committed to diversity and gender equality.”




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