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Digital Marketing Executive
Working closely with Director of Sales & Marketing, in this role you will be responsible for enhancing and maximizing the profile of the hotel through all forms of media, including digital, social, online, direct marketing, print and radio. This includes website content management on both owned and partner sites, promotional partnerships and public relations. This role works closely with the DOSM and Accor’s regional marketing team.
What is in it for you?
- Employee benefit card offering discounted rates in Accor worldwide
- Learning programs through our Academies and the opportunity to earn qualifications while you work
- Opportunity to develop your talent and grow within your property and across the world!
- Ability to make a difference in the local community through our Corporate Social Responsibility activities, like Planet 21
what you will do:
- Manage all aspects of our online presence and content updates
- Mange all aspects of social media content production and scheduling on Facebook, Instagram, Google, and LinkedIn
- Develop content and promotional material to support Fairmont Mount Kenya Safari Club marketing campaigns including sponsored socials content, stories, in-house photography, videography, and graphic design
- Investigate data to identify areas for optimising the customer experience to drive increased conversions
- Implement all components of the Hotels Digital Strategy to deliver maximum online exposure for the hotel
- Proactively identify advertising and PR opportunities that align with the hotel brand, in both digital and offline media and present these to the team for discussion and action
- Identify new opportunities for partnerships that will generate revenue and support the overall strategy of the hotel
- Understand and use web analytics to report on current activities, identify new opportunities and support areas of improvement
- Oversee all hotel internal and external marketing including collateral for the hotel
- Managing and updating the image library including photography, descriptions on website
- Ensure Brand compliance in the hotel
- Support business growth, drive sales, and submit regular reports as required by the Director of Sales and Marketing.
- This visible role will work day to day as part of the sales squad, plus working closely with Fairmont Mount Kenya team
About You:
- To be successful you will have proven experience within the Marketing in a similar capacity, you will have the ability to see things differently with creative flair, you will challenge the status quo and you will love working in an inspiring and fast-paced environment. You will have effective relationship skills and the ability to build excellent relationships with stakeholders & colleagues.
- Excellent Microsoft Word/Excel/PowerPoint/Outlook skills, with competent use of other relevant applications.
- Proven ability to successfully collaborate with a wide range of internal and external stakeholders – from junior to senior executive positions
- Past experience in creating content (photo, video, text) is optional but preferable
- Knowledge of Adobe Photoshop and Canva is optional but preferable
- Understand digital platforms and have the ability to analyse their performance
- Proven experience in digital platforms
- Tertiary qualifications in Business with a major in Marketing or equivalent is desired
- Experience within the hospitality/tourism/events industry advantageous
- An analytical mindset, focused on driving commercial outcomes for the business
Your team and working environment:
- Fun-loving, Vibrant & passionate to grow with us
- The environment has magnificent views of majestic Mount Kenya, the Fairmont Mount Kenya Safari Club has 120 luxurious appointed guest rooms, set in over 100 acres of landscaped gardens, and offer a unique blend of comfort,
Our commitment to Diversity & Inclusion:
- We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow’s hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS
How To Apply
CLICK HERE TO APPLY
https://careers.accor.com/global/en/fairmont-jobs
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