Britam – Branch Manager.

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Branch Manager  (2200001A)
Job Purpose and Key responsibilities

Job purpose

The role will be responsible for driving a high-performance culture and professionalism by recruiting, managing, and supporting to all sales agents/financial advisors and managers within the branch, coordinating all sales and persistency activities and ensuring that all assigned sales targets are met and exceeded.  We have 3 Branch Manager opportunities in Kisumu, Kakamega and Kericho.

Key responsibilities

  1. Drive the achievement of the revenue budget for the Branches with a key focus on Ordinary Life.
  2. Contribute to Single Distribution business model of selling all lines of products as per agreed targets.
  3. Drive cross-selling and up-selling of Britam products to drive persistency and retention of all business lines
  4. Select, recruit and train sales force on products, prospecting, closing and persistency.
  5. Recruit, train and mentor Unit Managers and appraise their units’ daily activity levels
  6. Inspire and motivate the sales team to achieve a successful sales career and a high-performance culture
  7. Conduct weekly sales meeting to train and motivate the sales force in providing appropriate financial solutions to prospective clients
  8. Prepare and submit daily, weekly and monthly production performance reports
  9. Monitor and inspect individual, unit and branch activity levels to ensure that sales quotas are met.
  10. Continuous performance appraisal by evaluating of actuals against targets and sets goals.
  11.  Monitor and maintain policies persistency though efficient customer service and retention
  12. Identify and grow new markets, grow the existing ones and guard them from competition.
  13. Ensure business is conducted in an ethical manner with zero tolerance to fraud.
  14. Grow and defend Britam’s market share position.
  15. Direct, guide, manage and offer support to Corporate Sales Executives.
  16. Formulate and implement strategies that ensure UM’s, FA’s and IFA’s are well versed with Britam products
  17. Establish and implement strategies to increase sales, lower costs, and obtain greater efficiency.
  18. Communicate, and enforce company policies and coordinate branch office activities.
  19. Ensure the Branch adheres to Britam Credit Policy and all other policies and guidelines.
  20. Protect and safeguard the company against reputational and financial risks

Key Performance Measures – As prescribed in the contractual agreement

  • Production, Life Persistency & Business Retention, Recruitment & Training and People Management
  • As prescribed in the contractual agreeement

Working Relationships

Internal Relationships:

Accountable to the Regional Manager and Head of FA Network.

Responsible for agents working under this position (UM’s, FA’s & IFA’s).

External Relationships:

Britam customers

Insurance sector players

Checkoff Markets

Job Locations

Kisumu, Kakamega, Kericho

Knowledge, experience and qualifications required

  1. Bachelor’s degree in sales, marketing or any business-related field from a recognized institution.
  2. Professional qualification in Insurance (AIIK, ACII, FLMI or IIK) is an added advantage
  3. Current IRA license
  4. 7 – 10 years’ sales management experience in the financial services sector 3 – 4 years of which must be in a management position


Technical/ Functional competencies

  1. Selling skills;
  2. Sales and marketing management skills;
  3. Customer, market and competitor understanding;
  4. Knowledge of insurance regulatory requirements;
  5. Knowledge of Britam products; and
  6. People management skills.
  7. Ability to work under pressure
  8. Good problem solving and analytical thinking skills
  9. Good communication and interpersonal skills
  10. Team player
  11. Good planning and organizational skills
  12. Excellent report writing skills

Essential Competencies

  1. Deciding and Initiating Action: Ensures key departmental objectives are met, takes responsibility for decisions, actions, projects and people while focussing on achievement of departmental results; takes initiative and works under own direction; initiates and generates activity; makes quick, clear decisions with limited information available which may include tough choices or considered risks; decisions and actions takes into account possible impact on all parts of the business.
  2. Leading and Supervising: Provides the department with a clear direction based on the overall strategic intent of the organisation; motivates and empowers others with a clear sense of purpose; creates a positive departmental climate that fosters learning and development; acknowledge high potential talent; sets and articulates the vision and values through own personal behaviour.
  3. Persuading and Influencing: Gains clear agreement and commitment from others by persuading, convincing and negotiating to the benefit of the department, promotes the organisational strategy during departmental conversations; makes effective use of political processes to influence and persuade others; promotes ideas on behalf of the department; makes a strong personal impact on others; takes care to manage the department’s impression and brand on others.
  4. Formulating Strategies and Concepts: Works strategically to realise organisational goals within the department; sets and develops departmental strategies; identifies and develops positive and compelling visions of the department’s future potential; takes account of a wide range of issues across, and related to, the organisation; encourage others to take a strategic and long term view in terms of the department’s future; communicates the organisational strategy, vision and objectives effectively across all levels in the department.
  5. Entrepreneurial and Commercial Thinking: Keeps up to date with competitor information and market trends; identifies business opportunities for the department; maintains awareness of developments, changes, trends and possible risks in the department’s structure and politics; demonstrates financial awareness; ensure costs are monitored and controlled and thinks in terms of profit, loss and added value.

Planning and Organising: Sets clearly defined departmental objectives; plans activities and projects well in advance and takes account of possible changing circumstances; identifies and organises resources needed to accomplish tasks; manages time effectively; monitors departmental performance against deadlines and milestones.


Unposting Date: 06-05-2022




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