Wasoko – EA Regional Sales Manager.

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About us

Wasoko is transforming communities across Africa by revolutionizing access to essential goods and services. By connecting small shops to the digital economy, we fix inefficient supply chains and provide services that were previously unavailable. Wasoko aims to provide everything a retailer needs, no wholesalers or banks necessary.

Thousands of retailers in Kenya,Tanzania,Uganda,Rwanda,Senegal, Cote d Ivoire,Zambia use Wasoko’s mobile ordering and delivery platform to receive the goods they need as quickly and cheaply as possible while also accessing growth financing for the first time. We’re looking to grow our team with highly talented and motivated employees who are excited to work in a fast-paced and dynamic startup environment.

Reporting into Head of Direct Sales

Key Roles & Responsibilities

  • Consolidating country level sales issues, strategies and action plans and feeding them back to the Global Head of Sales
  • Creating regional sales plans and quotas in alignment with business objectives
  • Report on regional sales results
  • Identify hiring needs, select and train new country sales managers
  • Participate in decisions for expansion or acquisition
  • Supporting the Country Sales Managers in their day-to-day operation
  • Managing the Country Sales Managers and ensuring they have the necessary tools and support to deliver on their roles
  • Support Country Sales Managers in developing & implementing their country sales strategies in order to meet their targets
  • Identify sales opportunities as well as sales initiatives to capture new market segments
  • Monitoring and analyzing market trends, changing trends, supply and demand as well as competitors’ activities in the region, in order to maintain the right sales volumes and product mix
  • Coaching, mentoring and leading the Country Sales Managers to perform at the best of their abilities and deliver on results
  • Relaying customer insights and sales data to the relevant teams to support the right product and strategy development
  • Maintain rapport with other regional managers, as well as internal and external stakeholders to ensure all are working towards achieving targets
  • Lead essential Regional and Country calls

Requirements & Skills

  • 10+ years in sales management and experience
  • 5+ years in a managerial role
  • Proven work experience as a Regional Sales Manager or similar senior sales role
  • Ability to measure and analyze key performance indicators (ROI and KPIs)
  • Familiarity with CRM software
  • Background in FMCG sales is a plus
  • Understanding of retail store operations
  • Ability to lead and motivate a high performance sales team
  • Experience in managing cross-border teams
  • Excellent communication skills
  • Strong organizational skills with a problem-solving attitude
  • Availability to travel as needed
  • BSc degree in Sales, Business Administration or relevant field.




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