GSMA Association – Senior Market Engagement Manager.

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Team: Mobile Money

Department: Mobile for Development

Location: Nairobi

Position type: Fixed Term Contract [ending March 2024]

The Mobile for Development (M4D) team drives innovation in digital technology to reduce inequalities in our world. Singularly positioned at the intersection of the mobile ecosystem and the development sector, we stimulate digital innovation to deliver both sustainable business and large-scale socio-economic impact for the underserved.

Our unique research and insights platform advances digital innovations and implementations that empower underserved populations to build a better future. Our in-market expertise informs partnerships between the mobile industry, tech innovators, governments and the development sector. And our unparalleled convening power motivates conversations and inspires action.

To date, we have impacted the lives of more than 93.8 million people.

2022 marks 10 years of the GSMA Mobile Money Programme, which has played a critical role in driving financial inclusion and supporting the growth of the mobile money industry. By delivering industry data and insights, advocating for industry needs in nascent and evolving regulatory environments and supporting mobile money providers to build and scale digital finance platforms, we have helped reach the world’s most vulnerable with innovative use cases and life-enhancing financial products and services.

In the programme’s next phase – Mobile Money Digital Finance for All (MM DFA) – we will strive to build a digital finance ecosystem that includes everyone, provides digital finance users a safe environment in which to participate in, offers innovative technologies and services that improve people’s financial lives and at a scale that supports a commercially sustainable industry, reaching the most excluded in our society. The MM DFA programme will engage not only with traditional mobile money providers, but also with other digital finance and mobile money-adjacent players to support a healthy industry and ensure inclusive, safe and innovative financial products that have the potential to scale, serving all.

What the hiring manager say

As Senior Market Engagement Manager – Mobile Money for Africa, you will have the unique opportunity to work across the mobile money industry on commercial, regulatory, and technology issues to encourage the growth of the mobile money ecosystem to reach the underserved across Africa, from your vantage point at the GSMA. You will build a broad network of public and private sector actors committed to this goal. You will use industry knowledge and relationships to identify key industry partners and opportunities, which you will transform into concrete projects that you champion and deliver in collaboration with industry. You will be relied on by your teammates for a current and nuanced understanding of key market developments and your capacity to influence stakeholders in mobile money and digital payments in the region. If you are driven by the potential for mobile technology to drive both commercial opportunity and social benefits and energised by the opportunity to contribute to Digital Finance for All in Africa and beyond – this is the role for you.

About the Role

  • Support the Senior Director in defining and evolving the strategic direction of the global Market Engagement team.  In addition, provide input to the strategic direction of the Mobile Money programme as a whole, based on your close relationships and clear understanding of industry stakeholders’ changing business needs. 
  • Develop recommendations for the strategic direction for the Mobile Money Market Engagement team in Africa and own the delivery of that strategy.
  • Engage with industry to identify commercial, regulatory, and technological barriers to the development of mobile money services and recommend support.
  • Build and manage strategic relationships with operators, fintechs, public sector actors, and other key stakeholders to identify strategic opportunities and develop initiatives that align and feedback into the programme’s core objectives.
  • Track and monitor engagements, to easily identify historical and ongoing engagements and monitor long-term impact.
  • Apply a deep understanding of digital financial services to analyse regional mobile money trends and extract industry lessons, and capture these in blogs, publications, case studies, toolkits as well as presentations, workshops, events, and meetings. This will include collaborating with the Data & Insights, Technology, and Policy & Regulatory teams to generate insights.
  • Represent the mobile money industry at events, stakeholder meetings, and other forums.
  • Lead in the creation and delivery of strategy workshops, industry convenings, and formal industry working groups for industry stakeholders.
  • Collaborate and provide mobile money expertise to other GSMA Mobile for Development programmes and the broader GSMA in Africa.

About You

  • Energetic team player, with creative mindset, and hands-on and can-do mentality. Ability to work independently, self-motivated, entrepreneurial and organised to deliver high impact outputs. 
  • Genuine interest in the social benefits that are presented by the use of mobile technology to address financial inclusion of the poor.
  • Strong experience working in mobile money industry, in a commercial, operational, regulatory, and/or technological capacity.
  • Strong experience in building and managing complex relationships and delivering multi-stakeholder projects relating to commercial, regulatory, and technological aspects of financial services in Africa, with minimal direction and supervision. Ability to achieve measurable results through your excellent relationship management skills, collaboration, and your ability to consider the interests of multiple stakeholders.
  • Strong experience in defining, structuring, and managing stakeholder projects and initiatives.
  • Excellent communicator with strong written, conversational, and public speaking skills and the ability to adapt your style to suit audiences of different backgrounds, including e.g. C-level executives, commercial decision makers, technology owners, and public sector representatives.
  • Affinity with, and understanding of, commercial models and technologies relevant to mobile money and financial services, with a strategic view on how the fintech roadmap is evolving. Ability to translate complex technical matters into plain language, explain technology concepts to both technical and non-technical audiences, and relate to commercial rationale, global best practice, and viable business models for stakeholders.
  • Experience of working in multiple markets in Africa and good cultural awareness.
  • Outstanding communication skills in English language. French strongly desired.
  • Willingness to travel on international basis (up to 15% of the time pending travel restrictions).
  • Right to work in Kenya.

Contract typeFixed Term Contract (Fixed Term)

Worker typeEmployee

What We Offer

Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.

In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.

To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.

Being You at the GSMA

We are one of the most diverse companies you will ever come across, we care deeply about equality and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important so if you prefer to work flexi-time or a day from home, just ask. We’re keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The success of the GSMA year on year will continue to be contributed by people from all walks of life.

Flexible Working

Here at the GSMA, we are committed to being an inclusive employer and are happy to consider flexible working arrangements supported by our BeWell programme. Our BeWell programme provides comprehensive benefits, tools and initiatives to encourage a happy and healthy working environment.

If you are interested in applying for this role with a flexible working arrangement, please talk to our recruitment team.




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