Equity Bank Limited – Marketing Manager.

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Marketing Manager  ()

Job Responsibilities

To spearhead the development and availability of insurance products which cater for all the insurable risks which face our customers.

  • To create products awareness and communicate with target audiences to build and develop customer relationships.
  • Work closely with the bank’s communication department to design marketing materials/products collateral for use by staff and customers.
  • Write and proofread marketing communication for both online and print media campaigns.
  • Formulate marketing plans, advertising and marketing campaigns for the insurance products.
  • Organize and attend events such as conferences, seminars, receptions and exhibitions to promote and support the business.
  • To ensure the Bancassurance Officers trusted in championing the insurance products to the customers have thorough products knowledge.
  • To disseminate the insurance products knowledge to non Bancassurance Officers at branches and other departments of the bank through training.
  • To discuss and set insurance products sales targets and KPIs.
  • To monitor Bancassurance Officers sales performance ensuring achievement of the set targets (both new business, renewal business and overall business growth).
  • To spearhead SME and Corporate business acquisition through pursuit of internal and external leads and ecosystems mining.
  • To mentor shadows who can champion insurance products in branches which have no Bancassurance Officers.
  • To create good relationship with branch team leaders to ensure good support for the insurance business at the branch level.
  • Maintain and update customer databases.
  • Conduct market intelligence on emerging trends affecting the market to adjust the business accordingly.
  • To assist in formulating and enforcing appropriate Service Level Agreements with business partners for the benefit of our customers.
  • Develop business relationships with key stakeholders, both internal and external.

From time to time, the position will be expected to do the following;

  • Develop and implement a marketing and sales strategy.
  • Evaluate and review marketing and sales campaigns and advertising to make sure the correct mediums are being used and campaigns are effective.
  • Monitor and report on competitor activity.
  • Oversee and manage the marketing budget.


Closing Date

May 17, 2022




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