Britam – Emerging Consumers Segment Marketing Associate.

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Emerging Consumers Segment Marketing Associate  (2200001M)

Job Purpose and Key responsibilities

 Emerging Consumers Segment Marketing Associate

Job Purpose

  • Reporting to the Head of Marketing, the role holder will be responsibe to refine and finalize EMC customer segmentation and sizing, Run an effective and strategic marketing campaigns with positive returns to the business
  • and implement the marketing strategy for Emerging Consumers Segment.

Key responsibilities

  • Coordinate and monitor development and implementation of marketing plans by business units.
  • Coordinate business marketing activities
  • Coordinate the consistency of company branding guidelines in EMC 
  • Monitor trends and opportunities in existing and potential markets and make recommendations
  • Ensure content being uploaded and published on all digital platforms meets the brand consistency guidelines
  • Coordinate with other Segment managers to ensure positive coverage of the company on mainstream and social media
  • Liaising with Advertising Agency on creative executions for timely and usable submissions. 
  • Develop promotion materials to assist EMC in marketing activities
  • Design and implement marketing campaigns for EMC products.
  • Participate in identification for EMC research needs, the research itself and implementation.
  • Monitoring of competitor activity on digital, print, electronic platforms and advice business.
  • Oversee signage and branding of all branches
  • Arrange in media booking and monitoring for EMC advertising needs
  • Participate in development of new products in liaison with the EMC Product Development Committees 
  • Manage marketing budgets relating to EMC on delegation by the Head of Marketing 
  • Manage the content that the business posts to social media
  • Develop strategies that drive customers to the website
  • Improve the design, UX, traffic, and content of the website
  • Create paid campaigns on social media platforms on behalf of EMC
  • Maintain consistent brand messaging throughout all platforms
  • Create email blast campaigns to target key customers
  • Use advanced metrics to measure the success of a marketing campaign such as Britam’s Google Analytics.
  • Keep up to date on the latest social media trends and update the same to EMC’s leadership.
  • Perform any other duties as may be assigned from time to time

Key Performance Measures

  • As described in your Personal Score Card

 Knowledge, experience and qualifications required

  • Bachelor’s degree in Marketing or a related field.
  • 4- 6 years working experience in a marketing related field.
  • Experience in the marketing, corporate affairs industry will be an added advantage

Emerging Leaders in Britam need to:

  • Plan, direct and apply efficiencies and resources in order to optimise output and profitability against time, cost and team targets;
  • Effectively communicate strategic and operational departmental goals and objectives to peers and others in order to ensure proper implementation;
  • Ensure that department priorities are adhered to and effectively communicated;
  • Ensure competent and effective people resources through appropriate coaching, development and people supervision as appropriate;
  • Embody a high performance, proactive culture;
  • Effectively ensure the adherence to key performance areas, deadlines and goals in order to optimise operational effectiveness;
  • Effectively communicate resource needs, possible opportunities and achievements to management in order to aid them in their decision-making;
  • Effectively set and monitor priorities and objectives for more junior staff;
  • Understand and communicate objectives in relation to the larger organisational impact;
  • Effectively disseminate knowledge within the correct context, towards subordinates as well as management;

Technical/ Functional competencies

  • Excellent customer service skills
  • Ability to drive change
  • Project Management
  • Stakeholder Management
  • Report writing-ability to develop reports 


Unposting Date: 26-05-2022




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