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Kenya Power Pension Fund (KPPF) – Digital Marketer.

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Job Title: Digital Marketer

Department: Marketing and Communication

Grade Level: Contract

Reports to: Marketing and communications officer

Job Summary

The Digital Marketer will assist in the planning, execution, and optimization of our online marketing efforts; and the promotion of the online image of the Fund to drive brand awareness and generate leads. The ideal candidate will be well-versed in concepts surrounding digital marketing and have a passion for content creation and technology.

Roles and Responsibilities

  • Help the sales and marketing team in developing a digital strategy to build a lasting digital connection with consumers
  • Execute the digital strategy
  • Design regular digital posts for selected platforms, post and optimize.
  • Generate leads from the various digital activities and share with the Sales team for follow up.
  • Prepare email marketing material and organize their distribution through various channels
  • Monitor the ongoing company presence on all social media platforms and make necessary updates
  • Regularly acquire insight on the latest technology and marketing trends keep strategies up to date
  • Measure ROI of all executed strategies and report on regular basis
  • Develop and execute online content calendar, SEO,PPC campaigns or any ad hoc digital marketing activities as required.
  • Monitor competition and provide suggestions for improvement.

The requirements for the role

  • A degree in Marketing, Digital technologies or relevant field
  • Professional training in Digital marketing will be an added advantage
  • At least 1 year of experience in developing and implementing digital marketing strategies.
  • At least 1year of hands-on experience with SEO/SEM
  • Good knowledge and experience creative content writing
  • Good knowledge and experience with online marketing tools and best practices
  • Good knowledge and experience of web analytics tools (e.g., Google Analytics, Net Insight, Web Trends etc.)
  • Good knowledge and experience in design software (e.g.Adobe Illustrator and Photoshop).
  • Sense of ownership and pride in your performance and its impact on a company’s success.

In addition, the candidates should demonstrate the following personal traits and competencies:

  • Interpersonal and cross-cultural skills, including ability to build collaborative relationships with sensitivity to diversity/inclusion.
  • Creativity and innovation skills.
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills

Employment Terms

Six (6) months contract.

How to Apply

Interested persons should submit their applications online through the following link: https://e-recruitment.kppf.co.ke so as to reach us not later than 30th June, 2022.

Canvassing will lead to disqualification. Only shortlisted candidates will be contacted.

KPPF is an equal opportunity employer.

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