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Pathologists Lancet Kenya – Marketing and Digital Services Officer.

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Department

Marketing

Location

Nairobi

Position Type

Permanent

Applications Time

2022-06-17 – 2022-07-12

About the position

The position holder will be part of a team that develops and integrates digital content marketing strategies. The duties of the role will include establishing and maintaining relationships with existing and prospective clients on behalf of Pathologists  Lancet Kenya  using digital resources inorder to enhance and maintain the company’s brand identity.The holder of this role will set up, lead, supervise, and manage lead acquisition campaigns  He/ she will also oversee other aspects of the digital ecosystem such as the company’s website maintenance and social media assets and personnel.

Knowledge, Experience and Qualifications

  • Bachelor’s degree in Marketing, Business Administration or any other business related fields
  • Diploma or Degree in Graphic design will be an added advantage
  • 5 years’ experience in a digital marketing or advertising position.
  • Experience in digital strategy development and buying media across diverse markets.
  • Website development and management
  • Team player

Technical Competencies

  • In-depth knowledge of various social media platforms, best practices, and website analytics.
  • Understanding of HTML, CSS, and JavaScript is required.
  • Excellent handle of Digital/Online/Social Media strategy, audience management, and analytics.
  • Demonstrated ability to implement and manage digital marketing and communication strategies.
  • Demonstrated ability to apply metrics to measure marketing initiatives’ effectiveness.
  • Excellent understanding of marketing, branding and advertising best practices.
  • Extensive experience interpreting consumer and market trend analysis.
  • Proficiency in digital marketing and analytics tools such as Google Analytics, Facebook Business Manager, and Mailchimp.
  • Media buying through direct publishers
  • Web development

Core competencies

  • Highly creative with excellent analytical abilities and problem-solving skills.
  • Outstanding communication and interpersonal skills.
  • Up-to-date on the latest trends and technologies in digital marketing.
  • Personal motivation and drive exhibited through commitment to hard work, continuous improvement, and achievement of goals.
  • Strong project management skills.
  • Strong persuasion and negotiation skills.
  • Flexibility and adaptability.
  • Strategic thinking and problem-solving skills.

Key Duties and Responsibilities

Digital

  • Contributes to planning and development of the digital marketing strategy as part of  Pathologists  Lancet Kenya  marketing strategy
  • Custodian of all social media handles
  • Custodian of the social media policy and ensure that members of the organization adhere to it by having bi annual training and sensitization
  • Together with immediate manager role holder is responsible for planning and controlling the digital marketing budget and spending by allocation budgets to different channels
  • Develops and maintains Lancet’s social media presence across all platforms and keeps them updated
  • Reviewing and optimizing the design and content of all online assets including the company website and social media page
  • Actively designs activities that would increase the organizations online presence across all platforms as per the targets that are set out
  • Measuring & reporting on the performance of the all-digital campaigns as well as various analytics
  • Provide weekly reports to line manager to ensure progress is evaluated and tracked
  • Scans the digital environment to identify trends, insights and best practice and use this insight to secure downloads and improve customer engagement
  • Ensures the website is regularly updated
  • Liaise with website developer to implement changes to the website, ensure back-ups plus continuous enhancements and maintenance
  • Actively maintains customer relations through online customer engagement by answering queries, dealing with online customer complaints and compliments and sharing relevant information to the concerned department through email and sms
  • Participates in crisis management as a result of negative online publicity, by flagging any -ve feedback or misinformation to senior management for deliberation, direction and action
  • Support business units in lead acquisition through digital campaigns to ensure that leads convert into sales.
  • Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
  • Run reengagement and app install campaigns
  • Develop and monitor digital campaign budgets.
  • Prepare accurate reports on the performance of all digital campaigns and continually improve results.
  • Evaluate and act on important metrics that affect our website traffic, lead generation/conversion.
  • Work with the team to brainstorm new and innovative growth strategies.
  • Oversee and manage all contents, give-aways, and other digital projects.
  • Conducting market research through A/B testing to drive better results.
  • Supervising and managing all digital activities including websites, e-commerce, and social media.
  • Keeping abreast of the latest consumer and marketing trends and advancements in technology.
  • Comes up with original and creative marketing materials by developing concepts, graphics designs and layouts that aid in promoting brand visibility. e.g. Banners, brochures front office communication etc.
  • Plays a role in ensuring that new tests and products have the necessary content and marketing materials and that these are distributed to the Client Relation Officers
  • Distribution of all organization collaterals
  • Plays the role of newsletter administrator for both internal & external audiences by ensuring timely production of newsletters also ensures they circulate in a timely manner.
  • Custodian of all company communication including brochures, flier’s newsletter and ensures their distribution across all sites and functions
  • Develop, plan and execute internal communication campaigns

Marketing

  • Ensure brand image is maintained across all sites
  • Ensure the brand guideline are maintain in the organization
  • Plan and publicize organizations activities with the aim of building brand image 
  • Collaborate with agencies and other vendors to implement the company marketing strategy
  • Gathering specific needs from organizations laboratory sites in relation to branding and marketing materials.
  • Client liaison and maintaining a positive image of the organization to ensure retention and growth of customers.
  • Lead desktop publisher on behalf of the company and acts as intermediary between company and any external publishers for company material.
  • Acts as a back-up to the printing coordination for assistance

Content creation & distribution

  • Comes up with original and creative marketing materials by developing concepts, graphics designs and layouts that aid in promoting brand visibility. e.g. Banners, brochures front office communication etc.
  • Plays a role in ensuring that new tests and products have the necessary content and marketing materials and that these are distributed to the Client Relation Officers
  • Distribution of all organization collaterals
  • Plays the role of newsletter administrator for both internal & external audiences by ensuring timely production of newsletters also ensures they circulate in a timely manner.
  • Custodian of all company communication including brochures, flier’s newsletter and ensures their distribution across all sites and functions
  • Develop, plan and execute internal communication campaigns

How to Apply

Suitably qualified and experienced individuals should apply by sending a detailed curriculum vitae (cv), copies of relevant academic and professional certificates / testimonials to career@lancet.co.ke.

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