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MARKETING OFFICER – JOB REF: ANU/MKT/07/22
Job Purpose
Responsible for driving business growth, sustainability, and profitability by researching market conditions, producing marketing materials, creating a marketing campaign, and managing sales pitches for prospective students.
Key Duties and Responsibilities:
- Develop measurement tools for marketing research and intelligence. Manage projects from inception through presentations, supporting roll out of customized surveys/ discussion guides/ screeners, analyzing data, interpreting results, and providing actionable insights.
- Planning and executing digital marketing campaigns and maintain a constant supply of content for the university’s website.
- Develop customer survey tools, roll out, and analysis of results
- Monitor customer feedback to improve customer experience across every touch point, develop innovative ideas and action plans to help in enhancing customer service
- Study the market to identify customer needs, target groups and demographic segments, position of the University in the market, effectiveness of product delivery channels
- Provide key input in the design of the university’s brand manual
- Organize college fairs, tours, and other student attraction programs on-campus.
- Developing, implementing, and managing marketing strategies, campaigns and content that promote the University, its products, and services, in the digital space/ online.
- Develop a website traffic plan for continuous updates and reviews using web tracking tools to check effectiveness of marketing campaigns.
- Collaborate with graphic designer to create digital designs, concepts, and sample layouts. Monitor competitor’s behavior and analyze customer needs through digital interaction surveys and analysis.
- Support development and implementation of marketing, advertising, publicity campaigns and business development strategies.
- Create tools and materials to deliver on the marketing and business development strategy e.g. proposals, pitches, videos, letters, posters, brochures
- Measure and report performance of marketing campaigns and assess against departmental goals.
- Any other duties as may be assigned by the Head of Department.
Academic and Professional Requirements:
- Bachelor’s degree in marketing
- Diploma or equivalent in digital marketing
- Relevant professional qualification
- Member of a professional body in good standing.
- Minimum of three (3) years relevant experience.
- Experience in digital marketing will be an added advantage.
Personal attributes and competencies:
- Interpersonal skills
- Communication skills
- Organizing and time management skills
- Team player
- Detail oriented
Suitably qualified candidates are encouraged to apply through the email recruitment@anu.ac.ke not later than 29th July 2022 enclosing an updated Curriculum Vitae with details of current post, salary and other financial benefits, testimonials, certified academic and professional certificates, copy of National Identity Card, names and addresses of three referees (one of whom should be present or previous employer). Kindly indicate job title and reference number in the subject of the email. Onlyshortlisted candidates shall be contacted and will be required to provide Clearance Certificates fromHigher Education Loans Board, Ethics and Anti-Corruption Commission, Credit Reference Bureau, Kenya Revenue Authority, and Criminal Investigation Department.
ANU is an equal opportunity employer, and any canvassing shall lead to automatic disqualification.
The Vice-Chancellor
Africa Nazarene University
P.O. Box 53067 – 00200
Nairobi
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