Summit Recruitment and Search – Social Media Marketing Executive.

Job description.

The successful candidate will be responsible for the creation of marketing strategies and relevant content to drive all social media platforms for the park.

Key Responsibilities:

• Create social media marketing campaigns and strategies including budget planning, content ideation, and implementation schedules

• Create social media content utilising a variety of media creation tools in line with current industry best practice

• Generate leads for handover to the sales team
• Define, monitor, and update social media key performance indicators
• Grow and expand the company’s social media presence into new & emerging social media platforms

• Increase the company’s social media presence on existing platforms including
• Facebook, LinkedIn, Twitter, and Instagram
• Measure, record, and report the results of every social media campaign
• Liaise and work with any relevant external contractors including (but not limited to).
• SEO, content creation, SMS marketing.
• Budget, utilise, manage, and account for the company’s social media marketing funds
• Stay up to date with current social media best practices and technologies
• Undertake weekly planning and strategy meetings with the general manager and sales teams
• Submit monthly reports to the general manager and directors, including data graphs, personal interpretations, and strategy
• Research and monitor competitors
• Analyze customer data, including social media interaction, and physical visits
• Liaise with the sales team
• Any other duties as required by management.

Qualifications:

• Must have a bachelor’s degree in the Communication/Marketing related field
• Must have a minimum of 3 years experience in a similar position
• Must have Impeccable oral & written English communication skills
• Organized, with an ability to prioritize time-sensitive assignments
• Must be creative and passionate about social media
• Proficient in the use of key social media marketing tools
• Strong analytical, and interpersonal skills
• Excellent presentation skills
• Keen on achieving independent results
• Outgoing personality confident to engage with customers
• Enthusiasm for outdoor adventure activities

To apply and submit CV, click here.

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