BBC World Service – Digital Producer, Sport – East Africa (Senior Journalist)

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Job Introduction

  • The BBC World Service is undergoing a significant strategic review to become a digital first operation that provides distinctive and original content.
  • In line with this strategy, we are establishing digital production hubs to produce high impact, original journalism for our audiences across the globe.
  • We are looking for a talented and motivated digital producer to research, storyboard, report, present, write, translate, edit and adapt sport news stories or programme material for various audiences and platforms.

Key Responsibilities and Accountabilities

  • The Senior Journalist (Digital Producer) will generate new and creative treatments for digital and social platforms, particularly in text and video.
  • Present engagingly for news and current affairs websites and social media platforms such as Facebook, Instagram, YouTube and TikTok.
  • Use editorial judgement, creativity and flair to make original and compelling visual content and also produce interesting graphics sequences.
  • Use knowledge of social and other trends to make informed decisions on upcoming stories.

Knowledge, Skills, Training & Experience

  • A proven track record of creative digital storytelling delivered to deadline.
  • Have an accomplished presentation style for digital platforms, which is fluent, engages the viewer and reflects the BBC values.
  • Extensive knowledge of a variety of sports and issues impacting the industry and sport personalities on the continent
  • Proven ability to use data analytic tools across BBC digital platforms and relevant social media platforms, to take editorial decisions and understand audience behaviour in the target market.
  • Ability to push BBC News content on social media and engage with audiences according to the BBC editorial guidelines.
  • Demonstrable up to date knowledge of the competition and mass media markets in which BBC News operates.





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