Kenya Wine Agencies Limited (KWAL) – Territory Sales Representative

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Responsibilities and Accountabilities

  • Conduct client visits for existing and potential outlets in the assigned territory in order to achieve the territory given sales targets and ensure sustained business growth.

  • Achieve product availability targets for the assigned territory through identifying and negotiating listings and targets for strategic focus brands to drive and maintain numeric distribution by brand category.

  • Enhance product accessibility through identifying and negotiating SOVI (Forward Share Inventory and limit Out of Stocks) and achieving cold and ambient space targets by channel and brand category.

  • Promote product affordability on price by ensuring adherence to Recommended Retail Price (RPP) guidelines per strategic focus brand by channel and outlet type.

  • Identify, negotiate, plan and execute activation opportunities such as promotions and tastings with customer in line with the territory sales plan.

  • Achieve required customer visit hit rate; call effectiveness and minimum order quantities and/ or values in order to drive sales in volume and value.

  • Pro-actively manage the cash and credit resources of the customer to drive growth of KWAL brands in terms of volume and value.

  • Monitor and manage company assets such as fridges, vehicles within the KWAL policies and procedures to ensure optimal use.

  • Receive, follow up and resolve all customer queries and complaints in collaboration with the customer service team in an efficient manner.

  • Prepare and submit accurate and timely reports to the territory manager to facilitate proper planning.

Minimum Requirements

  • Bachelor degree in business a business-related course.

  • A minimum of 3 years’ experience in Sales within a similar environment.

  • Membership in a professional body would be an added advantage.

  • Must possess a clean and valid driving license.

  • Practical experience in use of MS packages and ERP systems.


  • Strong oral and written communication skills.

  • Excellent Persuasion, negotiation and influencing Skills.

  • Drive for results with no excuses.

  • Ability to work independently with limited supervision, under pressure and meet deadlines.

  • High levels of professionalism with internal and external customers.

  • High level of integrity.





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