Full-time
LOreal
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Job Description.
About the Role
We are looking for a driven, proactive, creative and organized Brand Manager, to orchestrate our launches, push growth of pillar products, and lead the activation of our brand strategy across consumer-facing channels.
Key Responsibilities
- Take ownership of launches; drive development of consumer-centric products. Own the entire development process from concept to trade and ensure the respect of timelines.
- Drive the development of brand communication material to support brand strategies, animation plans and launches.
- Analyse brand Profit and Loss (P&L) and drive the profitability of the brand (Topline, GM% and Bottomline).
- Own A&P budget management for digital and animation strategy.
- Support Forecasting and Supply Chain team in ensuring proper plan for new product portfolio.
- Lead & drive annual brand strategic marketing plans and campaigns to evaluate brand visibility and maximize business opportunities.
- Implement brand activities including but not limited to marketing material development, advertising, media, event/activations management, promotion, etc.
- Competitive analysis to identify business opportunities.
Requirements
- Bachelor’s Degree in Marketing and any related field
- Minimum 5 years’ experience in brand marketing, preferably in the consumer goods industry.
- Proven track record of delivering topline and marketing KPIs (driving share and penetration).
- Experience in managing agencies.
- Proven experience in developing and implementing effective and integrated brand plans.
- Excellent analytical skills.
- Creative approach.
- Strong communication, organizational and project leading skills.
