Standard Bank Group – Manager, Digital Adoption

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  • Identify reasons for low digital adoption and develops proposals to remediate.
  • Prepare implementation plans for approved remedial actions and drives execution across Client Coverage teams.
  • Provide input into new CVP developments and enhancements that will support digital registrations and continued utilization of digital channels.
  • Provide consolidated reporting of trends for client digital adoption across all sectors and segments.
  • Provide input into campaign development and Marketing briefs to promote digital channels.
  • Provide input into execution of Marketing initiatives for key adoption campaigns.
  • Develop a category strategy with regards to initiatives aimed at, adoption and self-service banking.
  • To ensure customer adoption and utilization of digital channels, web, social media.


  • Review internal data (including customers, competitors and the external environment) and uses this information to drive digital adoption initiatives and as input into stakeholder reporting.
  • Obtain market trends (local and international) as well as customer needs and utilizes this information to further provide input into the digital channel adoption plans.
  • Work with the digital marketing team to understand customer behaviors as it pertains to traffic building and adoption.

Financial Management

  • Guide Client Coverage teams to achieve the set adoption targets that will lead to financial growth.
  • Develop business cases that promote digital adoption, including trade off proposals for costs vs benefits.
  • Monitor campaign expenditure against adoption growth, revenue and makes decisions to continue or terminate campaigns in collaboration with relevant stakeholders (i.e. line manager, Client Coverage teams).


  • Ensure alignment to the People and Culture standards with regards to all employee-related matters.
  • Identify current and potential employee skill requirements in consultation with the People and Culture function.
  • Set the example in line with the Groups leadership identity, core values and People Promise.

Risk, Regulatory, Prudential & Compliance

  • Ensure satisfactory audits and ensures that there are no repeat unsatisfactory findings as gauged by Group Internal Audit.
  • Manage Operational Risk loss within a prescribed tolerance limit as it pertains to digital adoption.
  • Adhere to risk framework, appetite, risk control procedures, governance and risk toolbox.
  • Review competitor digital value proposition strategies and their positioning in respect of digital banking channel solutions in order to inform adoption tactics.
  • Work with the Personalization and relevant MIS teams to continually analyze customer data and proposes corrective action in order to respond to the customer’s needs.
  • Ensure relevant, base lining, tracking and reporting of all initiatives related to Digital Adoption.
  • Review key customer insights relating to the uptake and utilization of our digital channels, through constant engagements/initiatives with the Client Coverage teams (i.e. Provinces, Branches, Voice Branch).

Minimum Qualifications

  • Type of Qualification: First Degree
  • Field of Study: Business Commerce
  • Type of Qualification: First Degree
  • Field of Study: Information Technology

Experience Required

  • Digital & eCommerce, CHNW
  • Consumer & High Net Worth
  • 5-7 years
  • Experience in promoting or selling digital banking products and processes. Marketing experience and designing of campaigns. Experience in change management within a digital banking or technology solution environment.
  • Experience and understanding of digital platforms enabling other value streams teams to deliver with substantial autonomy (platforms as a product).