Safaricom Kenya – Product Manager – Financial Products

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Reporting to the Director – Digifarm the Product Manager will be responsible for identifying potential products and services, conducting market research; generating product requirements; determining specifications, partnerships, pricing, and go to market planning for Digifarm’s financial products and services. 

Key Responsibilities

Insights, Research and Analysis

  • Determine Digifarm’s customers’ needs and desires by specifying the research needed to obtain market information.
  • Articulate market requirements, consumer trends and opportunities for Digifarm’s financial products and services 
  • Identify opportunities for Digifarm’s financial products and services innovation and enhancements
  • Assesses market competition by comparing the company’s product to competitors’ products within payments and financial services industry.

Product Planning and Management

  • Recommend the nature and scope of present and future Digifarm financial products and services by reviewing product specifications and requirements; appraising new product ideas and/or product changes.
  • Bring new Digifarm financial products to market by analyzing proposed product requirements and product development programs.
  • Define the long term strategy of Digifarm’s financial products and create product road map.
  • Prepare Digifarm’s financial products and services documents including Market Requirement documents and product use cases to drive product activity.
  • Develop pricing strategies and product policies.
  • Provide technical & thought leadership throughout various stages of solution lifecycle – planning, design, specification, implementation and launch.
  • Create user cases and detailed product roadmap documents to articulate desired features and functionalities to Developers and Designers.
  • Build relationships with, onboard and manage partnerships required for the execution of the products.

Customer and End-User Support

  • Manage Digifarm’s financial products-related support, feedback and inquiries from users.
  • Co-ordinate market research to track customer and end-user feedback.
  • Use market feedback to inform Digifarm’s financial product refinements and ongoing development.
  • Build awareness and understanding of the products across the company.

Post Launch governance 

  • Track and analyze metrics compared to industry benchmarks, publish reports on product performance, trends and risks/opportunities for both short and long term.
  • Support teams that track and manage business case metrics and financial planning models ensuring that product delivery stays on track and on budget.
  • Monitor impact of product features on key metrics.

Key performance indicators

  • Successful development and roll out of Digifarm’s financial products in a timely and  efficient manner.
  • Partnership development, onboarding and management for Digifarm’s financial products.
  • Roadmap planning, prioritization and commercial delivery of all Digifarm financial products. 
  • Growth and retention of Digifarm’s Customers.
  • Defined Score cards, controls and fully documented processer for each of Digifarm’s financial products.

Core competencies, knowledge and experience

  • Understanding of Payment and Credit Services processes and interdependencies. Relevant experience working in digital financial products, retail banking, payments, e/m-commerce, online and mobile platforms.
  • Related experience in digital financial products conceptualization, solution design/architecture and development, preferably in financial services or the bankcard industry.
  • In-depth knowledge of the financial services business coupled with the ability to translate customers’ needs into scalable product designs.
  • Proven track record in working collaboratively across functional areas to drive results – can interact effectively with representatives from technology, finance, sales, marketing etc.
  • Ability to identify and drive forward new opportunity into a business or product.
  • Strong knowledge of industry best practices and competitive landscape.
  • Expertise in applying product development concepts and practices across the product development life cycle.
  • Team player, Structured thinker, with excellent verbal and written communication skills, including ability to create compelling presentations.
  • Thorough understanding of financial modeling and forecasting. 


  • Bachelor’s Degree in Business Management, Computer science, Engineering or related field.
  • 6-8 years post-graduation work experience of which 3 years must be in product management, sales, product development or business development within the financial services industry (preference for digital financial services, fintech or agri-fintech).

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