The Coca-Cola Company – Commercial Excellence – In Store and Sales Development.

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Commercial Excellence – In Store and Sales Development

Job Description

Company Overview

Coca-Cola Beverages Africa is the largest African Coca-Cola bottler, accounting for 40% of all Coca-Cola volumes on the continent.  CCBA is a market leader in the NARTD non-alcoholic ready to drink market in Africa. CCBA has an extensive footprint in Africa, employing approximately 16 000 employees in Africa, and approximately 7 000 employees in South Africa. 

Key Purpose Statement 

The role will contribute to CCBA vision by ensuring consistency, uniformity and integrity in all aspects of In Store and  Sales Development across CCBA through the application of systems, processes, routines and procedures and adherence to agreed governance systems. Ultimately, the incumbent will be responsible to optimize areas of opportunity in Markets Commercial Execution and develop and implement best execution practices focusing on KA, PiCOS, CCS, VPM, RED, Sales routing, Sales Segmentation, Sales Digitization Initiatives and Integrated Execution SME.

Key Duties & Responsibilities

  • Identify, develop and implement best commercial execution operating systems, processes, routines and procedures to standardize across all Regions with a fit for purpose mindset, interaction with TCCC and Channel Marketing.
  • Drive High Performance Commercial Excellence and Talent and Ensure rapidly increasing levels of execution by proactively aligned to the changing business landscape.
  • Identify capability gaps in countries and in conjunction with Commercial Capability Development Leads have capability interventions designed, developed and implemented.
  • Work with Regions or Countries in all key areas to identify best practices to standardize ways of working for replication across CCBA.
  • Promote collaborative work and networking among countries to ensure networking, collaboration and exchange of best practices.
  • Enable Commercial Performance through standardization and best practice adoption focus on delivering value through integrated execution of KPI’s that drive top and bottom line performance.
  • Inculcate a culture of continuously creating, sharing, and adopting innovative technology and best practices
  • Ensure that all operational KPIs are at agreed Group standards
  • Develop a Standardized Framework for Sales force Incentives and Variable Pay Models.
  • Develop and ensure deployment of systems, processes, routines and procedures for CCBA on Right Execution Daily RED, SFE Sales Force Effectiveness and  Customer Service Score CSS.
  • Consolidate RED Methodology and Systems across CCBA to one platform
  • Develop SFA tools and manage Sales IT inputs

Skills, Experience & Education


  • Bachelor’s Degree in Business Administration, Sales and Commercialization


  • 15-20 years of Leadership experience in both operational and corporate environments in a variety of Commercial Execution roles.
  • Senior Commercial Management operational experience.
  • Detail understanding of Commercial Processes and Systems
  • Continuous Improvement knowledge, skills and mind-set
  • Very good understanding of CCBA business processes which includes Financial management, Performance Management, CAP or Talent management
  • Understanding of System and  Bottler integration with strong supplier management skills

At Coca-Cola Beverages Africa we are proud to celebrate diversity and we strive to achieve an equal opportunity workplace by being cognisant of affirmative action requirements. It is our policy to be mindful and compliant with all our regional requirements and national laws for those regions. Employment at Coca-Cola Beverages Africa is based solely on an individual’s merit and qualifications directly related to their field of competence. We do not discriminate against an employee or potential employees because race, colour, religion, sex, national origin, sexual orientation, age, marital status, disability and gender identity.
​​​​​​​At the heart of our recruitment processes is the need to create a value driven experience for all applicants. To all recruitment agencies: Coca-Cola Beverages Africa does not accept agency resumes for roles that we post and make available. Please do not forward any resumes to any Coca-Cola Beverages Africa employees and Talent Teams as we are not responsible for any fees related to unsolicited resumes.


Application closes on 30th November 2022.




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