Walk In Solutions – Marketing Head for FMCG Client

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  • Provide the strategic direction for a portfolio of brands.
  • Development of the Category Strategy, for a portfolio of brands, and Annual Brand Plans,
  • encompassing the whole mix and ensure that this is fully implemented to time and budget.
  • Drive volumes, market share, relative price index and net contribution for the portfolio of brands.


  • Achievement of top line, market share and bottom line targets for the brands.
  • Formulating and deciding brand strategy, including brand map, positioning & communication.
  • Preparation, implementation and review of medium/long term marketing strategies (ATL/BTL).
  • Manage insight led brand or innovation development.
  • Should be able to synthesize multiple data points (qualitative / quantitative research).
  • Strong ‘Shopper experience’ :Designing and implementing trade specific schemes, product
  • display drives with merchandising and consumer promotions
  • High on execution / project management.
  • Complete P&L Responsibility of brands.

Strengthening brand equity & leveraging the same.

  • Able to track brand health, category attractiveness etc. through effective market research, on a regular basis.
  • Developing consumer/ segment specific initiatives to drive equity
  • Ensure coherent and consistent brand communication and regular reviewing of the same

Category / Portfolio management

  • Product portfolio enrichment through new product development & launches with appropriate marketing mix and retail activation.
  • Pricing Strategy.
  • Analysis of economic and consumer trends and conducting competitor analyses to make entry strategy for new propositions.

Efficient utilization of brand support budget

  • Deciding the annual brand budgets based on annual brand plan and optimizing budget usage.
  • Excellent resource networking: Efficient media/ agency management within budgetary guidelines.
  • Collaboration with stakeholders & developing marketing talent (internal).
  • Extensive team relationship management & collaboration with internal stakeholders (marketing team, R&D team, Supply chain team etc.).
  • Proposing & ensuring relevant training inputs flowing out of PM process for marketing function capability development.


  • The ideal candidate should have Master’s degree in Business Administration (Major- Marketing) would be a plus.
  • 7+ years of experience in FMCG Sales and Marketing function, with stints/ exposure to brand roles/ market and innovation research / product design/ marketing communication in FMCG sector.
  • The incumbent should be strong on business orientation, execution of change projects (project management), analytical capabilities and knowledge of marketing best practices relevant to the industry.
  • The incumbent should have led a team and acquired well-developed ability in influencing senior business leaders.