ActionAid International Kenya – Stories Officer.

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Role: Stories Officer 

Directorate/Cluster: Public Engagement and Supporter Growth

Unit: Campaigns and Communications

Grade and Salary: Grade C, salary is locally determined 

Location: Johannesburg, Nairobi or London

Budget Holder: No 

Reports to: (incl matrix reporting): Digital Content Lead 

Applications close on 13th June 2022 at 23:59 GMT Time zone. Please upload an up-to-date curriculum vitae and a covering letter, clearly explaining your suitability against the essential criteria in the job profile. 

Role Overview:

The Stories Officer oversees the management and development of ActionAid International’s global content database, StoriesHub, and takes a leading role in commissioning, capturing, editing, quality checking and distributing multi-media content for campaigns, media and fundraising.

The role provides feedback and capacity support from concept through to creative delivery, ensuring where possible that national content commissions also can help achieve global KPI’s.

The role supports the implementation of key aspects of International Child Protection, including training staff on consent and works with the international DPO ensuring that content on Stories Hub is General Data Protection Regulations (GDPR) compliant.

Areas of Responsibilities

1. Strategic Impact and contribution

Key Activities

Development and management of international content

  • Undertake multimedia content commissioning, creative direction and production to deliver the annual Content Plan.
  • Brief content gathering crews overseas and working with local staff (remotely) for major projects, including during humanitarian disasters.
  • Lead and delegate relationship building with ActionAid (AA) country offices globally, building strong, collaborative relationships with colleagues from the global south, so that content and information is informed by ActionAid’s international programme work.
  • Shoot photography and /or videography on content gathering trips when there is a need.
  • Edit images in line with AA visual identity and safeguarding principals.
  • Provide guidance to national multimedia producers and content providers to ensure that resources on the Stories Hub meet technical, safeguarding and copyright specifications.
  • Establish and maintain relationships across the federation to ensure a regular flow of content is uploaded and distributed through the Stories Hub.
  • Oversee the rapid post-production of stories by all content gatherers (internal or freelancers), using AAI templates.
  • Oversee the writing of content gathering briefs, working closely with the Digital Content Lead and stakeholders from other teams.
  • Assists the Programme Quality and MEL team in commissioning and collecting ‘stories of change’ (case studies, images, video) as part of the annual reporting process and contribution to AA’s knowledge base and learning repository.

2. System, Policies and Procedures and Product Management

  • Oversight of the day-to-day management of the StoriesHub
  • Working with the Country Communications staff across the Federation, the Stories Officer oversees the management of ingestion, cataloguing, storage, retrieval and distribution of ActionAid’s digital communications assets.
  • Develop StoriesHub to include new developments in database and image technology. Develop the resource when required and project managing any external development requirements.
  • Develop the StoriesHub as an active distribution network not only as a repository.
  • Keep abreast of new Digital Asset Management (DAM) developments and networking with groups using similar technology.
  • Resolve technical issues to ensure StoriesHub is well maintained.

3. Issue Resolutions, Crisis/Risk Management

Participate in reputational and safeguarding crisis mitigation

  • Ensure that stories are of best possible quality and that content is checked to mitigate organisational risk: ie. is aligned with child protection and image guidelines; ensured dignity; promotes and educates best practice on gathering consent and works to ensure the content on StoriesHub is GDPR compliant.
  • Work with our International Humanitarian Response Team (IHART) during an emergency to support countries to buy, collect or deliver multimedia content and ensure it is distributed to the federation through the StoriesHub

4. Communications, Influencing and Coordination

  • Lead in the development of the StoriesHub marketing
  • Publicize and support the use of the StoriesHub
  • Create, maintain and deliver online tools to support the use of the
  • Work with the Digital Content Lead to provide training to staff to ensure that they are able to use the StoriesHub for the uploading and distribution of multimedia content.
  • Identify and measure federation satisfaction with StoriesHub, and make appropriate changes based on evidence through feedback
  • Advise colleagues across the federation on how best to tell stories and produce content that engages a range of audiences to meet strategic objectives.
  • Proactively track large-scale content projects being commissioned across ActionAid International.
  • Provide advice on content gathering via StoriesHub, SharePoint and 1 to 1 training sessions.

5. People Management

General responsibilities

  • Participate in a team culture that values collaboration internally, cross functionally and in partnership with countries.
  • Deputise for the Digital Content Lead when necessary.

6. Delivery on strategic/ functional priorities 

·       Development and management of international content

·       Oversight of the day-to-day management of the StoriesHub

·       Participate in reputational and safeguarding crisis mitigation

·       Publicize and support the use of the StoriesHub

·       Advise colleagues across the federation on how best to tell stories and produce content that engages a range of audiences to meet strategic objectives.


Education and Qualifications

·       High level of competence in Adobe Photoshop, Premier Pro, In Design and relevant Creative Cloud Packages and graphics programmes.

·       University degree in journalism, graphic design or related field or equivalent experience

Essential Experience

  • Substantial experience working in a multi-media communications production environment including experience commissioning, directing, editing and curating multi-media products
  • Substantial editorial or journalism experience.
  • Good experience of training, capacity building and supporting others through on the job
  • Experience of gathering high quality content in the global south.
  • Experience of commissioning and working with freelance journalists, story gatherers and photographers.
  • Experience of managing complex projects across teams with multiple needs.

Essential Knowledge

  • Interest in and understanding of new development in visual imaging and
  • Commitment to continually improving your digital skills and knowledge within the working environment.

Essential skills

  • Excellent IT skills necessary. Experience and expertise of working with image database systems
  • Photography / videography skills including shooting, editing, delivery of formats with proven ability to increase engagement.
  • Ability to archive materials and maintain a multimedia
  • Exceptional interpersonal skills to develop effective working relationships quickly with people from many different cultural backgrounds.
  • Creative, imaginative and enthusiastic approach to projects, team working, problem
  • Strong networking/relationship-building skills- ability to anticipate, coordinate and facilitate activities with
  • Ability to identify and troubleshoot
  • Ability to work in a multicultural context/environment.
  • Ability to demonstrate innovative practices.
  • Excellent relationship building and communication skills.
  • Ability to turn complex information into engaging public messages.
  • Able to manage deadlines and rapidly changing priorities with a focus on delivery.

Language requirements

  • Excellent verbal and written communication skills in English
  • Proficiency in another language is desirable.

This Job Description covers the main tasks and conveys the spirit of the sort of tasks that are anticipated proactively from staff. Other tasks may be assigned as necessary according to organizational needs.

It is part of every staff member’s responsibility to contribute to ActionAid International culture and comply with organisation’s values and practice, which are:

  • Leading Innovation and Change Establish a culture of excellence in respective team that values experimentation and continuous improvement
  • Feminist Leadership: Championing feminist leadership principles and values including commitment to diversity and inclusion (race, gender, power)
  • AAI Values Practice: Ensure personal and team culture that demonstrates all of AAI values including Mutual Respect, Equity and Justice, Integrity, Solidarity with People Living in Poverty and Exclusion, Courage of Conviction, Independence and Humility


Please check your application and make sure you meet all the essential criteria listed in the person specification. In addition, your application will be stronger if you meet at least some of the desirable criteria. If you do not meet at least all the essential criteria, please do not apply as we only consider candidates if they meet the essential criteria listed on the job description.

Due to high volumes of applications received, we can only correspond with short listed applicants. Should you not have received feedback on your application within two weeks of the closing date, please consider your application as unsuccessful.

ActionAid International will not consider unsolicited candidates from recruitment agencies. We reserve the right to withdraw any of our vacancies at any time.




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