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Reporting to the Group Marketing Manager, this position is responsible for developing and delivering Java House’s group digital brand strategy.
Java House is seeking a bold, energetic, and creative individual who is passionate about marketing strategy, digital platforms, analytics, content development, and social media.
Summary of Key Responsibilities
Responsibilities and essential job function include:
●Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
●Design, build and maintain our social media presence.
●Provide clear transparency of campaign effectiveness and marketing activities to the management team.
●and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
●Collaborating with the Branded Content team in obtaining the right content for all digital assets of Java House Group
●Leverage analytics and reporting capabilities to promote engagement across audience segments, measure performance, and develop new strategies.
●Managing Net Promoter Score feedback and systems and onboarding new locations.
●Provide regular, detailed reporting using data gathered via all feedback systems.
●Managing the digital talent recruitment platform; including analysis that can help guide talent recruitment.
●Managing SMS platforms and assets such as shortcodes and alphanumeric IDs.
●Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
●Authoring copy for online and SMS marketing.
●Tracking e-commerce sales and updating and managing e-commerce platforms.
●Working with internal and external teams to develop and implement new technology-driven solutions.
The Person
●Minimum 3 years experience in digital communications/marketing.
●Experienced in brand marketing in an online environment and lead generation for ecommerce companies.
●Excellent project management skills and the ability to coordinate and execute multiple tasks in a fast-paced environment.
●Team player with cross-functional communication skills – this position will interact with every facet of the organization and drive results through collaboration.
●A highly energetic and self-motivated individual who is a well-rounded marketer and implementer.
●Abreast with the current digital trends and online marketing channels.
●Proven experience in scaling e-commerce platforms is a plus.