Apollo Agriculture – Senior Manager – Customer Engagement and Advocacy

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About Apollo Agriculture
Apollo Agriculture is the commercial farming platform that helps small-scale farmers maximize their profits. Apollo’s ML-powered credit models and automated operations technology unlock the massive, untapped small-scale farming market, starting in Kenya. With optimized financing, high-quality farm products, and digital advice, Apollo farmers are already more than doubling their farm profitability. Apollo’s team brings together technology, credit and operations experience from The Climate Corporation (acquired for USD $1 Billion), Google, Capital One and One Acre Fund. We value evangelical pursuit of mission with a pragmatic approach, humility in the face of challenge, active discussion of disagreements, and considerate listening.
About the Role
Apollo is seeking a creative and analytical professional to activate current Apollo customers and partners, and inspire them to promote Apollo’s brand, growing referral-driven customer acquisition.  This person will operate from the belief that Apollo’s existing customers are our most important and powerful brand ambassadors. The Customer Engagement and Advocacy manager will design and implement new strategies to unlock the power of happy Apollo customers and partners. This role will be responsible for identifying and growing referral channels, setting incentives and benefits to optimise these channels, and designing and executing communications aimed at driving up referral customer interactions and intake. The ideal candidate will be excited to spend a significant amount of time in the field, getting to know and understand our farmer customers, and determining how best to communicate Apollo’s value proposition.
1. Drive referral sign ups by cultivating existing channels, identifying new opportunities, designing incentives and communications campaigns, and running well thought out experiments to optimise each channel. This will include: 
a) Own the “Friends of Apollo” referral channel, structuring and executing on the ideal approach to identify influential members of the community in our target regions, and leverage their knowledge of/influence over the community to drive referral sign ups.
b) Design, execute and measure agrodealer referral programs, optimising Apollo’s existing relationship with these key partners to build a strong referral pipeline.
c) Grow existing farmer referral networks, designing and implementing new approaches to build up this key referral source to its full potential.
d) Identify and experiment with new, high performing referral channels, and grow them to scale
e) Identify and test new communications channels and approaches to facilitate optimal outreach across all referral channels.
2. Measure the impact of campaigns and channels to inform referral strategy – what areas to focus or invest more on to increase referrals etc. 
3. Use data and field insights to drive innovations, improvements, and design of engaging incentives campaigns to drive performance of the referral channels.
4. Work with other key verticals to design and execute on key referral initiatives e.g. working with the field agent teams to provide training to farmers or agrodealers on new referral initiatives.
5. Be the “voice” of referrals in strategic conversations with other department leads, and identify new opportunities for synergy across different verticals to the benefit of growing the referrals function within Apollo.


    • Extremely comfortable and excited to spend extended periods of time in the field
    • Are able to combine creative, out-of-the-box thinking with a keen analytic approach to ensure tracking and measuring of campaigns and channels 
    • Are a customer engagement and advocacy professional with 4+ years’ experience, ideally within a B2C context. An FMCG background would be an added advantage. 
    • Have a keen understanding of the rural or peri-urban market, and how to influence customer behaviour and build relationships within this setting
    • Are able to interphase with and advocate for your goals with key stakeholders e.g. chiefs, village elders etc.


    • Are a collaborative team of smart and ambitious people who are dedicated to serving our customers 
    • Make magic happen to solve hard problems and always come with solutions when challenges arise 
    • Are comfortable taking risks that can result in radical scale, and understand that failures are opportunities to learn and improve 
    • Are considerate listeners and take the time to deeply understand and seek out ideas from the people around us, even when we disagree 
    • Offer a dynamic environment that fosters talent, collaboration and growth 
    • Take pride in our work and share the responsibility to see it through from conception to deployment 
    • Back up our talk with a competitive compensation and benefits package and challenging projects 
    • Value autonomy, honesty, transparency, and respect
    • Are excited to hear from you!

How To Apply





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