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DIGITAL MARKETING OFFICER (1 POST)
Overall purpose of the job
To work with the Principal to plan, develop and implement all aspects of MIT digital marketing strategy to reach more people, raise more students and build stronger relationships with our audiences.
Key responsibilities and tasks include:
- Advertising: Coordinating Pay-Per-Click advertising, online advertising, regularly reviewing and amending keywords and ad groups to optimize performance. In addition, you will maintain our presence on third party sites, keeping all messaging current.
- Brand Guidelines: To implement brand guidelines and ensure compliance in all areas of work.
- Content: Writing engaging content for a variety of audiences that is consistent with brand guidelines. Keeping up to date and informed about all aspects of MIT work.
- Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimize results.
- Print: To coordinate the printing and production of our magazines, leaflets, educational materials and some merchandise, including writing, editorial and proofing. Organizing occasional print adverts.
- Reporting: Monitor, report and analyze results to improve performance, using tools such as Google analytics and others, so that amendments and improvements can be made where appropriate
- Social Media: Planning and coordinating a schedule of activity across Facebook, Twitter and YouTube and other platforms to expand our social media audience base.
- Website: Managing our CMS; optimising SEO; ensuring content is up to date; has a consistent tone of voice; user journey is clear and performance of content is measured against clear KPI’s.
- Other: Keeping up to date with the latest trends and best practices in online marketing and measurement. Undertaking any other duties commensurate with the accountabilities of the post.
Experience
- Degree or Diploma in Digital Marketing
- Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience of email, AdWords and/or display advertising campaigns
- Experience of managing and writing content for a website CMS
- Experience of managing social media campaigns
- Google Analytics and SEO experience
- Knowledge of effective social media techniques
- Knowledge of marketing principles and brand management
- Knowledge of web design and development
Applications can be sent to:
The Principal,
Machakos Institute of Technology,
P.O. Box 2069 – 90100,
Machakos, Kenya
Cell: 0722 973 271/0733 601227
Email: Email: principal@mit.ac.ke
Website: www.mit.ac.ke
Closing Date: 1/04/2022
MIT is an equal opportunity employer
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