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Our vision is to make electric mobility more accessible to a broader market by making the technology more cost-efficient and simplifying deployment. Roam focuses on mass transit products, such as electric motorcycles used for taxi and delivery as well as electric buses in a public transport setting.

About the role:

We are looking for a Junior Marketer or Marketing Intern to join our marketing department and provide creative ideas to help achieve our goals. You will assist the marketing team in preparing, developing and executing our company’s marketing strategies and increase our promotional efforts by conducting market research, creating marketing deliverables, and monitoring campaign performance.

Together with the marketing department, you will come up with unique campaign ideas to market our products and services. You will assist the marketing team by performing a variety of tasks, such as creating content for social media, writing (ad) copy, defining target audiences for different marketing initiatives, proofreading and editing marketing materials, setting up email campaigns, and more.

Under this profession, the ideal candidate will be required to have creative skills, as well as strong knowledge of communication strategies.

Key Duties and responsibilities:

• Support the production of marketing materials
• Produce and edit content like social media posts, images and videos
• Content Writing: Writing content for the company blog, website, and social media channels
• Website Management: Building web pages, creating landing pages and generally updating the website
• Community Management: Managing and creating content for social media channels
• Monitor social media activities to assess the public’s perception of the company brand
• Email Marketing: Creating and building emails for email marketing campaigns using software such as Mailchimp
• Collecting quantitative and qualitative data from marketing campaigns
• Analytics: Monitoring Google Analytics and adding results to a spreadsheet to analyze website traffic and make recommendations to optimize the pages
• SEO, improving search-engine rankings
• Performing market analysis and research on competition. Defining target audiences for different product/services and create buyer personas
• Perform competitor analysis to identify industry best practices that will help us optimize existing campaigns and ensure the success of future ones

Qualifications

• Must have at least 1 years of experience in Marketing |or Studying for a Marketing degree at University
• Must have experience in social media management
• Must have experience in social media management
• Must have good knowledge of SEO
• Knowledge of Google AdWords and/or Analytics Certifications is a plus
• Must have experience with Facebook Advertisements and/or Mailchimp is a plus
• Ability to work independently as well as in a team
• Keen eye to detail
• Proactive attitude
• Ability to identify trends, insights, and opportunities to continuously maximize opportunities for growth

Career Level: Junior Level

Education: Bachelor’s Degree/ Diploma Certificate

Location: Airport North Road – Nairobi

Deadline: 21st July 2022

We aim to contact all our applicants, but due to high volumes of applications only shortlisted candidates are contacted. If you do not hear from us within two weeks your application has not been successful on this occasion. This does not mean you will not be considered for future roles so please keep an eye on our job board and apply for positions that match your skills and experience

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