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Optimizing your LinkedIn profile will enable you to stand out professionally. Over 800 million professionals are on LinkedIn, and on average a study found that 122 million people got their interviews through LinkedIn with 35.5 million getting hired by their connections through the Application. How do you stand out from the pool of applicants? Ensure you have a professional optimized LinkedIn account, you will be able to achieve your career or networking goals. You may be wondering what LinkedIn optimization means. Well, LinkedIn profile optimization entails the process of improving your LinkedIn profile using the right keywords, professional headlines and a compelling summary to make it appealing and visible to potential employers on LinkedIn. Recruiters will find you faster as you will appear more frequently, you will get more connection requests and increased search appearances on LinkedIn. Moreover, get interviews and job offers. If you are in business an optimized profile will also enable you to reach out to more customers and clients resulting to sales growth.
Below are some simple tips (4) to aid you in your profile optimization, they help you grow your network and become more visible on LinkedIn
Use the Right Keywords
Using the right keywords will enable employers to find you fast. Let say you are looking for a job posting in line with your profession, what word will type in the section of your browser? Put yourself in the shoes of the employer. Always use keywords in your postings that employers use to search for a particular job title or skill. Make use of hashtags # at the start of your posts, this will enable LinkedIn highlight what you regularly talk about. This way you will always appear in search results when a potential employer search for that particular field.
Optimize Headline and Summary
Ensure your LinkedIn headline and summary is precise and clear. From your profile photo, use a high quality professional photo, ensure our face is forward facing and you are dressed professionally, and remember first impression matters. Your professional headline should only contain your profession, value proposition that is what makes you stand out and skills highlights.
Your profile summary should also be precise and clear. Highlight your achievements, an overview of your career background and your aspirations. Try as much as possible as a job seeker to have a compelling summary.
Complete your LinkedIn Profile
Ensure your qualifications, including degree, certification, relevant course work and the institutions you attained them from. Ensure that your profile is up to date. Showcase your work history starting with the most recent and ensure you have your accomplishments clearly highlighted.
Post Regularly to Grow your Network and Keep them Engaged
Be active and consistent in your postings, ensure to use hashtags # and mention or share those articles or postings that are informative and creative in regards to your career this way you have a higher chances of being noticed by potential employers. Always check your LinkedIn account regularly as you do check your favorite social media pages. Send connection requests, post your achievements and successes. Profile optimization is a continuous process, always stay informed and open-minded. Engage with your network to maintain strong professional relations. This way you stand a high chance of accomplishing your career goals and aspirations.